Now many people joke: When I have money, I must buy a Hermes bag to show off. But you may not know that Hermes bags are not something you can buy, especially when you buy them for the first time, and you need to get the goods.
Explanation of terms: distribution = bundled sale
If you understand it as a super luxury package, then there is no problem.
I believe that more than 99% of consumers who enter the Hermes store must buy hard currency such as Binkin/Kelly, rather than those extremely expensive ceramic products and ugly slippers, and of course, there are also watches that Hermes has promoted in recent years.
But the salesperson hopes most is that you buy a watch, because the commission is high
The fact is - when you enter the store, you directly ask "I need a Binkin, xx color, xx size". As long as the sales are not crazy, you will definitely tell you: "Sorry, there is no in the store now. If you want to join our waiting list, you will be notified when the goods come."
Don't worry, you will never receive the notification call for the goods in your life.
Because this is closely related to the commission for sales, the commissions for various categories in Hermes stores are: 1% leather goods; 2% accessories; 4% jewelry, watches, and clothes. The more you buy other things, the more you get the sales commission. This is the role of the invisible big hand behind it.
According to the usual consumption concept - shouldn't he beg me when I go to consume? Shouldn’t it be delicious food and drink that makes me sit down and choose slowly? Why do I have to wait?
Hermes's supply and demand relationship is particularly straightforward, and the buyer's market has become seller's market . Although the bags of
Hermes are so expensive, there are still many people who hold coins in line to buy them. The so-called "what you can't get is the best. Women in ancient and modern times, both at home and abroad seem to have this kind of abuse. There are three most famous bags in
H: Birkin, Kelly, and Constance. These three models are also 99.9% of the goods required to be shipped. Of course, it is not ruled out that customers are friends of sales or are lucky.
crocodile skin Constance
lizard skin Birkin
cowhide Kelly
0 these three models I want to buy? Give the goods honestly.
When you go to Hermes counter to buy bags, you will be asked to distribute the goods. The amount depends on your personal charm. In China, the convention is 1:1, which means that if you want to buy a bag worth 60,000 yuan, you need to buy other products that cannot be sold in the store for 60,000 yuan to improve the performance of the clerk. This is the legendary bundled sales.
Hermès official also knows how to distribute goods, otherwise how do these mugs be sold? But I am very secretive about this topic.
So how to buy Binkin the most cost-effectively in the counter?
(Please skip the rich people who deliver goods at will)
1. Operating a salesperson
This is very important, it is easy to do things with an acquaintance.
should not change sales,
should not change sales,
should not change sales,
should not change sales.
important things say three times.
is particularly important to bring closer relationship with sales, which is also the reason why you should not change sales. When buying a bag, you need to treat guests to dinner, make an appointment to have dinner, go shopping, watch movies, etc., and all social ways. Remember, if you are not very familiar, don’t give red envelopes. If you are found to receive red envelopes, you will be fired. Moreover, if you become good friends with sales, your distribution quota will be reduced a lot. You can also choose leather goods in the distribution (usually, you do not allow leather goods to be selected).
2. Show your purchasing strength
This contains hard power and soft power.
Hard strength is of course your wear. If you carry a Hermes bag, wear a chanel suit, wear a Cartier watch, and the jewelry is full of VA, then sales will take you seriously (the phenomenon of judging people by their appearance is very serious).
Soft power is of course your conversation. For example, if I want to ride a horse tomorrow, I need a set of comfortable harnesses, golf gloves, and 100 ties as employee benefits, then sales will naturally think that you are a user of urgent needs (remember not to show off too much).
3. Distribution
"If you want to take it, you must first go with it." This principle is unbreakable. You can buy some perfume, scarves, tie, etc. for sale. I said before that if you become friends, you can also wear a full set of leather goods. The scarf is really worth buying. If you are interested, you can read the previous article about Hermes scarf. Then you only need to prepare the money below.
is telling you a rich and interesting story: a gentleman bought nearly 300,000 yuan in clothes, leather shoes, etc. at Guomao Hermes, which is enough for the distribution quota. The salesman asked weakly: Do you want a bag? The gentleman said: No, I just came here to buy clothes. I can only say that I don’t understand their world.
