Woody Allen 's movie " Blue Jasmine ", Cate Blanchett plays a modern lady who is betrayed by her husband. In order to successfully find the next rich son-in-law, this famous woman in the Lost Tou has always pretended to be the charm of the upper class. Her weapon to maintain her pomp is several high-end fashions that can only be sent to dry cleaning and a " platinum bag ". However, this decent item is so expensive that it even exceeds the entire costume cost of the film crew. "This bag was borrowed from PR," said Cate Blanchett. "Every time it falls on the sidewalk, I can feel its blood vessels beating."
It is said that this is the most expensive model ever! On June 1, 2015, a Hermes purple-red glossy crocodile leather Birkin Bag (Birkin Bag) set a record for the highest price of handbags in auction history for an auction price of US$222,900 (approximately RMB 1.3812 million). This Hermes rare shiny purple-red "Porosus" series crocodile leather 35 cm diamond cymbidium bag is equipped with 18K white gold and diamond accessories. The exquisite workmanship is comparable to a work of ingenious art.
Hermès is now a world-renowned luxury brand. This 179-year-old French national treasure brand has been expensive since it made its first high-end harness. Later, Kelly Bags, Birkin Bags, silk scarves, belts, perfumes, and Apple Watch jointly launched by Apple are all touching the hearts of fashion enthusiasts around the world. All of its decorations and objects have become the target of everyone's rush to see. But what exactly is Hermes, which fascinates everyone? What other anecdotes you don’t know? Let’s find out~
Before you fully understand this old fashion brand, let’s learn the brand pronunciation of “Hermès” together:
Hermès is French, and its correct pronunciation is: /ɛərˈmɛz/ (similar to /Air-mez/), note that the first letter H is not pronounced.
Hermès, which has today's huge fashion empire, started out with making saddles. 179 years ago, Hermès was just a harness shop in Paris that specializes in making various exquisite decorations for horse carriages. Therefore, the founder Thierry Hermès chose the graphics of horses dragging the carriage as the brand logo, and also hoped to tell the world not to forget that Hermès' career began with making saddles.
Even if you have never bought Hermes products, everyone must be impressed by the small orange boxes they use to package the products. However, the brand's initial packaging box was milky white, with gold plated on all sides to imitate pig skin, and later turned to mustard yellow, while the four sides were brown. The birth of the first orange box was revised because of the materials used in World War II, and the production of the materials used were discontinued. In 1994, Orange Box also won the Oscar in the packaging design industry for its simple and elegant design. To this day, Orange Box has 188 different sizes to choose from.
However, how did Hermès suddenly become famous? The story has to start from then on...
In 1920, Hermès designed a zippered golf jacket for Prince Edward VIII of Wales, became the earliest successful design of leather clothing in the 20th century, and since then, Hermès became a household name in the UK and became famous. It is the following:
1922, Hermès' second-generation heir Emile-Maurice Hermès personally designed a favorite leather handbag for his wife in order to please her wife. Since then, Hermès has the first handbag.
1937 – Hermès scarf was born
Fashion Icon, famous Hollywood movie stars, Oscar winner Audrey Hepburn and Grace Kelly (Grace Kelly) all love Hermès scarf.
Next, we will use our big move: Why are platinum bags so expensive?
1. Material.
Hermes platinum bags can be called exotic hodgepodge in material use - from crocodile skin, lizard skin (used to make 25cm specifications or smaller products) American jaws and ostrich skin to common calfskin, goatskin and cowhide materials are all-encompassing and omnipotent.
2. Pure handmade, time-consuming.
It is extremely difficult to conceive a platinum bag, and it takes at least 48 hours. In addition, each piece of raw material in the bag is cut by the same craftsman through a unique technique. Two pieces of rare leather with exquisite textures are spliced into a wrap, and the handle is crisp and stylish.
Usually a 25cm platinum bag takes 18 hours, while a 40cm specification takes about 30 man hours.
Each Hermes platinum bag has a set of logos containing a letter and an Arabic numeral on the back of the metal buckle.
letters represent the production year: if N is 2010, O is 2011, P is 2012, and the number is the identity code of the craftsman.
