On June 30, 2022, China Brand Reputation Index: The E-Bicycle Brand Reputation Report (hereinafter referred to as the "Report") was released in Beijing.
This issue of research report screened 20 brands from the electric bicycle brands of the homepage big data reputation monitoring platform as research objects, namely: Emma, Baodao, Feidao, Feige , Phoenix , 9th, Lima, Green Source , Taiwan Ling , Wuyang Honda , Xiaodao, Xiaobi, Maverick , New Continent , New Ri , Yadi , Ingway, Permanent, Zongshen , and Honor. As of March 31, 2022, a total of 16.25 million data were detected. Judging from the three main data categories of search, social and e-commerce, social data is the most, followed by search data, and e-commerce data is less. The ratio of the three is 1: 0.850: 0.821.
report shows that Yadi, Emma and Mavericks rank among the top three in the total reputation index. Xinri, Tailing, Green Source, No. 9, Phoenix, Lima and Xiaodao ranked fourth to tenth.
0 in terms of dimensions: in terms of brand awareness, Yadi, Tailing and No. 9 rank in the top three. Mavericks, Emma, Lima, Xinri, Xiaodao, Green Source and Bird ranked fourth to tenth.
In terms of consumer interaction, Mavericks, Yadi and Green Source rank among the top three. Tailing, Emma, Xinri, No. 9, Xiaodao, Phoenix and Baodao ranked fourth to tenth.
brand reputation, Emma, Mavericks and Yadi rank in the top three. Xinri, No. 9, Green Source, Lima, Tailing, Phoenix and Xiaodao ranked fourth to tenth. In terms of quality recognition, Yadi, Phoenix and New Ri rank in the top three. Ingway, Feige, Yongjiu, Zunshang, Emma, Green Source and Wuyang Honda ranked fourth to tenth.
product praise, Phoenix, Permanent and Honor rank among the top three. Xiaodao, Xinri, Yadi, Zongshen, Wuyang Honda, Emma and Ingway ranked fourth to tenth.
brand health, Tailing, Emma and No. 9 ranked in the top three. Green Source, Xinri, Yadi, Lima, Xiaodao, Xiaoma and Phoenix ranked fourth to tenth.
Overall, the reputation composition of the top 10 electric bicycle brands in the first quarter of 2022 is shown in the figure below:
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