I believe many people have never heard of the name Xiao Hua before February 2, 2014. David Stern officially ended his 30-year journey as president of nba and handed over the power to his Beloved disciple Adam Silver. Xiao Hua of
was selected as The World’s 50 Greatest Leaders in the second year after taking office.
Now five years have passed, how is Xiao Hua doing?
Although it is accompanied by controversy and crisis, we also analyzed it in detail last time (see "Xiao Hua made five extremely controversial decisions in the five years at the helm of the NBA").
2. Abolish the ban on sneaker color.
Previously, more than half of the sneakers were limited to black and white. Colored sneakers were extremely rare.
Xiao Hua now allows sneakers of various colors to appear on the court. This move not only adds more elements to the stadium, but also allows sports equipment companies to charge more for their services.
3, jersey advertising reform
Starting from the 2017-2018 season, Xiao Hua has allowed each team to negotiate with its partners for jersey chest advertising.
This move has increased the team's income and greatly increased the NBA's income. Maybe in the future players will be covered in advertisements like F1 racing drivers. (Wry smile)
4, establishing an e-sports league
Xiao Hua announced a cooperation with the parent company of the NBA2K series of games to establish an e-sports league and encourage teams to form their own e-sports teams to participate in the competition. This move not only further increases the NBA's profit points, but also attracts gamers to pay for the NBA brand. Even if your physical fitness is not up to the professional level, if your gaming skills are good, you now have a chance to enter the NBA.
2. Reform of the schedule and competition system
1. Reform of the rest system
In view of the situation where some teams (such as Spurs coaches) unscrupulously rest their main players, Xiao Hua stipulated that the rotation must be carried out within certain limits. Violators may be fined up to 100,000. Dollar.
This move is accompanied by an increased risk of injury to the stars. It protects the interests of fans, improves the viewing experience of the game, and protects the rights and interests of fans attending the game.
2, timeout system reform
This move has greatly enhanced the rhythm of the NBA, improved the overall smoothness of the game, and made the decisive moment in the final quarter smoother and final.
3, playoff reform
Xiao Hua modified the ranking rules for the playoffs, stipulating that the rankings will be determined entirely by record, canceling the advantage of the division championship, making the playoffs more fair, and at the same time continuing to explore the reform model of merging the east and west districts.
4, schedule reform
Xiao Hua stipulated that the season be extended by one week, which to a certain extent reduced the number of back-to-back games for players and reduced the injury rate.
5, restricting shark-cutting tactics and foul tactics
Xiao Hua stipulates that the use of shark-cutting tactics is prohibited in the last two minutes of each quarter to improve the viewing experience at the last moment.
3. Other favorable reforms such as the draft
1. Adjust the ban on players participating in intercontinental competitions on behalf of the national team ( Clarkson clause)
Players can participate in various national team events as a free agent, and the NBA will no longer publicly obstruct it.
This move not only protects the interests of various countries, but also helps the NBA sign many cooperation agreements with the commerce ministries of various countries, allowing the NBA brand to be further promoted around the world.
2. Adjusting the scope of future draft pick trades
In order to protect the interests of weak teams as much as possible, Xiao Hua adjusted the seven-year rule to a six-year rule, allowing teams to provide additional protection for traded draft picks.
3, Lottery lottery reform
In order to curb the phenomenon of poor performance, Xiao Hua's new rules reduce the possibility of the worst-ranked player getting the No. 1 pick, and increase the possibility of teams with better records getting high-ranking picks.
4, All-Star reform
Xiao Hua listened to the opinions of James , Curry and other superstars, breaking the previous All-Star division confrontation situation. The starting lineup was changed to be decided by a joint vote of fans, players and media, and The two top vote-getters will be selected based on the results.
also added a live broadcast selection session this year. This move mobilized fans' enthusiasm for participation and increased the attention of the All-Star Game.
The NBA league's profitability has once again exceeded its historical peak, with each team's average revenue before interest, taxes, depreciation and amortization reaching $61 million, twice what it was two seasons ago.
No wonder there will be news this year that the NFL wants to hire Xiao Hua as president. After all, dollar bills don't lie.
Cole once commented that Xiao Hua is a president who is very good at listening to the opinions of basketball people.
In many aspects of non-basketball games, he has indeed done an impeccable job.
In the future, he may need to think more about basketball, because some problems at the game level have caused more and more negative noise.
We can’t tell yet whether this is just a pain in the development process of NBA and basketball, or a terrible signal before the real storm.
