The Chinese civilization has a long history, and its great achievements have shaken the past and the present. However, food is the most important thing for the people. After all, eating is the most basic and enduring topic for people. The collision of Chinese traditional culture and farming culture has nurtured a profound Chinese food culture, from the spread of species, to the combination of ingredients, to the ultimate skills, and the blending of flavors, there are endless changes, so that different regions have been formed. Unique and huge traditional food system.
You never tire of eating fine, and you never tire of eating fine. Those local snacks with strong regional characteristics and connecting with the atmosphere, as well as those traditional food brands in the Intangible Heritage List, are constantly restoring the taste in memory in the informationized and fast-paced today, which is a nostalgia The consolation is also the ultimate destination of the tip of the tongue, and this is also the cause that the non-genetic inheritor Zheng Jiang has been practicing unremittingly.
As we all know, Chongqing is a city full of enthusiasm for tourism and food. In addition to the famous Chongqing hot pot, rabbit meat is also one of the delicacies in Chongqing. Rabbit meat is more chewy than chicken. , Leaner than pork, there are many ways to do it.
Among them, "Cold Fragrant Rabbit Ding" is a traditional delicacy passed down by the family. From the end of Qing Dynasty to the present, to the third generation heir Zheng Jiang, she is determined to make conscience food while inheriting the green and healthy food from her ancestors. "The taste of the beginning" is made into delicacies and dedicated to the society, and strives to bring Li's Lingxiang Rabbit Ding out of the country and become famous all over the world.
Zheng Jiang, known as the "Most Beautiful Mother" and "Mrs. Universe", is a national first-level human resources coordinator. As a retired cadre, she loves art and cooking. Now, with the legal person of Chongqing Yuchen Rabbit Food Co., Ltd., the image spokesperson of "Good Taste Yuchen Brand-Li's Cold Fragrant Rabbit Ding", and the multiple identities of the third generation inheritor of Li's Cold Fragrant Rabbit Ding, she relies on knowledge , Wisdom, pattern and feelings to inherit the intangible cultural and handicraft skills handed down by our ancestors, and we are determined to develop China's green and healthy snack foods.
According to Zheng Jiang, she has been influenced by her grandmother and mother since she was a child and loves cooking. She deeply feels that the family dishes made by her grandmother and mother are particularly delicious. For example, a series of classic dishes such as "cold fragrant rabbit cubes" and braised dishes,In particular, the unique taste of "Cold Fragrant Rabbit Ding" makes her especially fond of it.
"Under the guidance of my mother, when I was about 13 years old, I would make the family "cold fragrant rabbit", and the taste is very pure. Maybe this is called family inheritance!" Decades have passed, Zheng Jiang never forgets the "cold fragrant rabbit dices" made by her grandmother and mother when she was a child. This childhood taste has long been deeply rooted in her memory.
Speaking of the original intention of creating the "Li's Cold Fragrant Rabbit Ding" brand, Zheng Jiang said that with the love of hand-crafted skills passed down by the grandmother's family, he wanted to present the green and healthy food passed down by his ancestors to the majority of consumers with the original taste In order to pass on the traditional handicraft skills from generation to generation, and present the ecological nutrition, green and healthy, without any preservatives, Lee's "Cold Fragrant Rabbit Ding" is presented to consumers. This is my wish and my original intention.
At the same time, in the current "fast food culture" prevailing, many foods are not made according to traditional methods. Ecological food is seriously lost, and there are not many people who are really willing to learn traditional craftsmanship and use traditional craftsmanship. Traditional craftsmanship Skills are facing the danger of being lost, and Cheng waits to be effectively protected. "This is also an important original intention for me to create the brand "Li's Cold Fragrant Rabbit Ding"."
According to industry insiders, Zheng Jiang’s concerns are not unreasonable. The traditional Chinese cuisine is very sophisticated in preparation and selection of materials and specializes in professionals. Although the original flavor is concentrated, it is not suitable for popularization and promotion. Is this traditional cuisine? It is an important constraint that can survive and inherit in the current fast-paced society.
"Li's Cold Fragrant Rabbit Ding" has been passed down in the family inheritance way. It is loved by the public with its unique formula with exquisite materials and traditional handicrafts, but Zheng Jiang is not satisfied with it.
While adhering to traditional craftsmanship, she pays attention to the development of innovative ideas, constantly adapts to modern people’s pursuit of fresh taste experience, and continues to develop a variety of flavors of "dice rabbit" and "dice chicken", whose meat is ruddy and soft Dregs, delicious and fragrant, deeply loved by the public.
Mentioned research and development, Zheng Jiang specially introduced his brother Zheng Qiang to reporters. On the one hand, he served as the company's technical director to control research and development. On the other hand, Zheng Qiang is also the inheritor of Lee's stewed dishes, Sichuan-Chongqing stewed dishes, and the international chef. He also participated in the national golden chef competition and won the Golden Chef Award last year. Now the two brothers and sisters work together and join forces,Add a touch of color to traditional Sichuan-Chongqing folk traditional snack foods.
While developing the enterprise, Zheng Jiang also never forgets to give back to the society. She has done dozens of times to the Red Revolution Base Dazhou Tongchuan District, the Lady of the Universe Chongqing Division charity and charity activities, China's most beautiful mother charity activities The national finals of charity and charity activities, Meigu Town, Daliang Mountain, Sichuan, etc. initiated donations and donated funds to schools, and took the initiative to assume social responsibilities.
Intangible cultural heritage is an important part of China’s outstanding traditional culture. It protects, inherits, and makes good use of intangible cultural heritage. It is important for continuing historical culture, strengthening cultural confidence, and promoting cultural exchanges. It is of great significance to learn from each other and build a socialist cultural power. The protection and inheritance of intangible cultural heritage requires the general attention and active participation of the whole society, and it also requires the persistence and silent contribution of the inheritors from generation to generation. As the inheritor of "Cold Fragrant Rabbit Ding", Zheng Jiang follows the ancient law and pays attention to quality. While inheriting, he has also achieved "conservation of integrity and innovation" and opened up new ideas for non-genetic inheritance.
"Healthy and nourishing Yuchen rabbit, safe food , my endorsement, cold fragrant rabbit Dingjiu taste, spicy sweet and sour taste is all". Big dreams are stored in the small snack foods. While we taste the "flavors in memory", we also wish Zheng Jiang to realize his dreams, and wish the Yuchen brand to go north and south, and open up a new world of taste for the noisy cities. Root this rich local flavor and culture in the minds of new and old diners.
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