On September 25, after Chua Lam Hong Kong-style dim sum opened in Hangzhou Kerry Center store, it opened a new store in Hangzhou Raffles City. On September 30, Hangzhou Xixi Impression City store will also open. So far, Chua Lam Hong Kong-style dim sum will have 8 directly-operated stores in Shanghai and Hangzhou in East China, and nearly 40 stores nationwide.
According to the person in charge of the Chua Lam brand market: Hangzhou is a historical city with rapid development of the Internet, cultural and creative industries, high-tech industries, and the rise of its cultural economy in recent years. . A large number of young people have poured in, and countless high-tech talents from Shanghai, Beijing and overseas have also brought vitality and amazing consumption power to this "star city". Taking root in Hangzhou and the entire East China market is an important strategy for Chua Lam's Hong Kong-style dim sum in the future. At the same time, on September 26, the 15-day pop-up theme store for the brand's third anniversary celebration was also held in Shanghai, the "neighbor" of Hangzhou, which has 5 stores.
Chua Lam Hong Kong-style dim sum, founded by Mr. Chua Lam and deeply involved in product development, has been established for three years. It is a "must eat restaurant" for urban young people to experience the new dim sum culture. It is highly sought after by young people. It stems from the insistence of Mr. Chua Lam's original intention at the beginning of the brand's establishment: "To be a snack shop that young people like, and a snack that is worthy of themselves and worthy of diners." Although the brand subverts tradition and bold innovation in store design and product research and development, it always insists on investing heavily in the open kitchen in each store, following the traditional craftsmanship of hand-made dim sum products.
The signature meringue haw haw char siu buns with copyright registration, 28 processes, and more than 3.5 million pieces sold a year. The traditional char siu buns are combined with the Hong Kong-style pineapple buns, and a Chinese classic The fruit hawthorn is blended into the cooking of barbecued pork , which brings a unique crispy texture and a wonderfully rich taste. The high-value "must-attack" products match crab and enchilada dumplings, rattan pepper and sakura dumplings,As well as products such as chicken feet with nine-layered black bean sauce that blend with Southeast Asian flavors, they also combine traditional craftsmanship with young people's dietary preferences, and present both deliciousness and creativity.
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