In order to actively respond to the policy spirit of Sichuan Province on the high-quality development of the liquor industry and implement the relevant measures of Sichuan Province's liquor industry "14th Five-Year Plan", in 2022, Sichuan Shangtou Investment Holding Co., Ltd. and Sichuan Liquor Tea Investment Group Co., Ltd. jointly created the world's high-quality and strong-flavored liquor production area brand - " Yibin Liquor ". On the afternoon of November 28, the Yibin Wine New Products Press Conference was officially held.
press conference is hosted by China Wine Industry Association and China Wine Distribution Association , and hosted by Sichuan China Liquor Golden Triangle Wine Industry Association, Yibin Wine Association, Sichuan Shangtou Investment Holding Co., Ltd., and Sichuan Wine Industry Tea Investment Group Co., Ltd.
China Wine Industry Association, China Wine Distribution Association, Sichuan Provincial Department of Commerce , Sichuan Provincial Department of Economics and Information Technology, Sichuan Provincial Commercial Investment Group, Sichuan Chinese Liquor Golden Triangle Wine Industry Association, Yibin City main leaders attended the event. Leaders of universities, financial institutions, enterprises, and relevant persons in charge of e-commerce platforms and channels big merchants also participated in the event. The
press conference was broadcast live by multiple heavyweight media, which attracted high attention from all walks of life and industry. Industry insiders said that this is not just a simple new product display, but also a good opportunity to enhance the brand influence and popularity of "Yibin Wine", and will help "Yibin Wine" to go all over the country and the world.
Three new products are released, and the three new products are released, and the three new wines, namely "welcome", "concierge" and "VIP" are released.
It is understood that "Welcome", "Concierge" and "VIP" are in the price range of 100 yuan, 200 yuan and 400 yuan respectively. Except for the target group of "VIP" is the middle-income new middle-class consumer group, and the consumption scenarios focus on business banquets and social banquets, the first two wines are positioned as mid- and low-end consumer markets.
Gan Quan, deputy secretary-general of the China Alcoholics Association, read out the expert evaluation opinions of the three types of wines respectively. The expert group unanimously stated that the three wines are colorless, clear and transparent, and the grain fragrance is elegant. It is worth noting that the "VIP" in this new product was rated as "a typical style of multi-grain and strong fragrance liquor". At the
meeting, a signing ceremony for Yibin wine partners was also held. Yibin Wine Co., Ltd. has reached cooperation with Sichuan Wine Tea Henghui Supply Chain Management Co., Ltd., Sichuan Sugar and Wine Co., Ltd. , Chengdu Yimin Supply Chain Management Co., Ltd., Chengdu Tianfu Dagang Group Co., Ltd., Sichuan Chen Shi Yanxuan Wine Co., Ltd., Chengdu Lejinhui New Retail Co., Ltd., Chengdu Rongyihuo E-commerce Co., Ltd., Sichuan Wangzhida Supply Chain Management Co., Ltd., Panzhihua Shanren Investment Management Co., Ltd., etc., with the contract amount reaching over 100 million yuan.
Relevant person in charge of Yibin Wine Co., Ltd. said that at present, the company has also reached cooperation intentions with Sichuan Supply and Marketing Cooperatives Cooperatives, Sugar and Wine Company, Sichuan Shang Wine Chain, Jiuxian.com , Liquor Waiter , JD , Douyin , TikTok , Xinxuan, Yaowang, Chen's Yanxuan and other small and medium-sized distributors, which will help Yibin Wine further open up the market.
The second "business card" of Yibin
Yibin is a poetic and wine city with a thousand years of winemaking history and winemaking craftsmanship. It is the core area of "China Liquor Golden Triangle ", "China's Liquor Capital", and "the world's top ten spirit wine production areas".
In order to promote the development of the liquor industry in Yibin, from March 2021 to the present, Yibin City has intensively issued efficient and pragmatic policies and opinions such as the "Yibin Liquor Industry Development Plan (2021-2025)" and the "Opinions on Promoting the High-Quality Development of the Liquor Industry", and clearly proposed to enhance the popularity and reputation of brands in the production area such as "Yibin Liquor".
Under this circumstance, Yibin Wine Co., Ltd. was entrusted with an important task. It not only needs to integrate the high-quality and rich-flavored liquor resources in the Yibin production area, form a joint force, and continuously improve product competitiveness and added value, but also assist the government in shaping the brand of the Yibin liquor production area. At the meeting, Qin Shuyao, Secretary-General of the China Wine Distribution Association, analyzed the value of "Yibin Wine" and its development opportunities as a brand in the production area.He believes that Yibin has all the best elements about wine, with deep value, and can fully explore the second " Wuliangye ".
"Yibin Wine inherits the value of the production area that has not yet been released in Yibin's production area. I hope that the three words 'Yibin Wine' can be like the three words 'Wuliangye', and the fragrance spreads to the world!" Secretary-General Qin said.
New starting point for "Yibin Wine"
At the meeting, Sichuan Wine Industry Tea Investment Group Co., Ltd., Sichuan Supply and Marketing Cooperatives Cooperatives Cooperatives Sichuan Cotton and Lines Group Co., Ltd. , and Sichuan Shangtou Investment Holdings Co., Ltd. signed the Yibin Wine strategic cooperation agreement .
Relevant person in charge of Yibin Liquor said that the signing of the Yibin Liquor strategic cooperation project marks a comprehensive upgrade of tripartite cooperation and is a new starting point for the comprehensive development of "Yibin Liquor".
This is because Sichuan Liquor Tea Group, which has a state-owned background, acquired equity of Yibin Liquor Co., Ltd. this year, becoming the company's largest shareholder and actual controller.
With the injection of state-owned assets, wine companies will gain a broader development space and a relatively stable market environment, and will maximize the resource advantages, organizational advantages and brand advantages of both parties.
Next, the joint venture established by Sichuan Wine Tea Group and Sichuan Commercial Investment will serve as an operating company to undertake the brand operation of Yibin Wine Company, the development of new product and the marketing of the entire product line.
"We will focus on building a marketing matrix of traditional e-commerce platforms + interest e-commerce platforms + private domain traffic platforms. Through the interconnection of Tmall flagship store and Douyin and Kuaishou accounts, we will gradually complete the sales plan. We will continue to optimize the internal structure and create a closed loop of the marketing ecosystem of 'Yibin Wine'." A relevant person in charge of Sichuan Wine Tea Group said.
(Wenwen)
