has always been very strong in Moutai Liquor 's price increase. It is precisely because of the strong price increase of Moutai liquor that the Moutai liquor brand has become the king of Chinese liquor. It can be said that the growth history of Moutai liquor is a history of Moutai keeping pace with the times and constantly pursuing the price height.
In the era of planned economy, the price of Moutai is the official pricing, and the company lacks independent pricing power. With the advent of the market economy, the price of Moutai liquor has been on the rocket car and soared rapidly, driving Chinese liquor into the "golden age". Moutai liquor has become a banner of Chinese liquor and has gradually become the national social currency.
From the current situation, the timing of the price increase of Moutai is usually around these three festivals. These are the three festivals: Double Ninth Festival, New Year's Day and Spring Festival.
Except for the price adjustment in 2003, which was announced in the third quarter report, other price adjustments have special announcements, and the information is transparent.
2003's third quarter report was released on October 30, and it simply mentioned that the price increase will begin in late October (I understand it as October 21), and the price increase time window corresponds to the Double Ninth Festival.
2006/2007/2008 are all price increases after New Year's Day or after the Spring Festival, and the announcement time is the price increase time. In 2010/2011/2018, the price will be raised on the ground before New Year's Day.
2012, price increases began on September 1, and announced on September 3. I checked the calendar and it was Saturday on September 1, 2012. I personally guessed that it might be that the weekend break caused the failure to make it public. The price increase time is at the beginning of the month, and the time window corresponds to before the Double Ninth Festival.
Industry insiders believe that the price of Moutai, especially Feitian Moutai, will inevitably rise, and it is only a matter of time.
First of all, the market price and guide price are too large, and too many profit are taken away by dealers. The profits of this area are sooner or later.
Secondly, those who will buy Moutai are actually not sensitive to price increases of hundreds of yuan, and only by maintaining high prices can Moutai's brand value be maintained.
Finally, it has been three years since Moutai’s last price increase. The latest price increase was in January 2018, when the channel profit margin was as high as 100%, and sales in 2018 were limited, so it was impossible to lower the whole price by increasing volume. After the company raised the price, the channel profit margin immediately dropped to 70%.
liquor marketing expert Jin Yufeng put forward other opinions. He pointed out to Blue Whale Finance reporters that Moutai is an extremely large and complex institution. It takes some time for Ding Xiongjun to become familiar with the company after taking office. The price increase of Moutai is under the attention of the whole people. There is still suspense whether Ding can perform sensitive operations in the short term.
