As the saying goes, " Things will turn back when extreme, and things will turn back when extreme, and those will lose when extreme", this sentence also applies to the wine industry.
As the birthplace of wine, China has produced countless fine wines for thousands of years, but there are only a handful of them that can be truly passed down to the present, and most of them have been buried in the torrent of history.
Hundreds of years ago, some wine might have been very popular, but hundreds of years later, even a name was not left behind. People all say they were pitiful, but the author just wanted to sigh: is a pity !
Today, let’s talk about China’s three “poor wines” . Although the name is not as forgotten, was once so popular that it is now no longer glorious. It is really sad.
Hongmao Medicinal Liquor
Regarding Hongmao Medicinal Liquor, I believe that wine lovers who often watch TV are not unfamiliar with it. Back then, TV advertisements were all over the place, and it was its promotion.
According to statistics, in 2016, the advertising volume of Hongmao brands reached 5 billion yuan, which is far higher than well-known liquor brands such as Moutai and Wuliangye . Even the advertising volume of top ten liquor brands cannot match one Hongmao.
At that time, not to mention middle-aged and elderly people, even young people who didn’t drink much knew the name of Hongmao, known as “ Medicinal Wine Industry Moutai ”, and the market sales were very hot.
But because of an accidental incident, all its fame and reputation were shattered overnight. Now, let alone seeing TV commercials about it, even if you go to the supermarket to search carefully, you can hardly see the trace of this wine.
Some people say it is that causes it to be , while others say it is that is destroyed by marketing and fails to be capital . I believe that the public knows the right and wrong, so I won’t comment more here.
Qinchi Wine
It is said that Shandong men love to drink, but in the local area, does not have a famous wine that can be produced?
is not "non-nothing", but they have declined in the process of development. Not to mention the age of too long, let’s talk about the Qinchi Bar, which was once popular in the 1980s and 1990s.
used to be in Shandong, and Qinchi was the most famous, but now it seems that it is the most regrettable, perfectly interpreting the sentence "The higher the climbs, the worse it will fall !"
Back then, taking advantage of the east wind of advertising, Qinchi wine rose. During that time, it was the advertisements that were broadcasted by CCTV during prime time, and it was the most prominent position in the supermarket. Even the entertainment wine on the dining tables of every household was the limelight in the industry.
Who would have thought that the scenery brought not only the huge sales of , but also the greed for to make quick money , so the "mixed wine storm" caused Lujiu to sink into the mud and couldn't stand up for a long time.
Just like that, the once arrogant Qinchi wine has left a mess after its glory.
Guichangchun
In the last century, the white wine on the market was mainly rich in fragrance, and sauce wine is not as popular as it is now, but this wine still has a place in Guizhou with the quality of good wine .
itself is an old-fashioned sauce wine. It comes from a state-owned wine company that built the factory in 1953. In addition, it has introduced excellent Moutai strains in brewing. With this many aspects of blessing, this wine is destined to not be willing to be ordinary .
So not long after it was released, it won many domestic awards and won the gold medal in the International Famous Wine Festival. At that time, the winery was still making wine tepid. Unexpectedly, orders from all over the country came one after another. Since then, it has completely gained reputation in the industry and has also accumulated a lot of good reputation.
It’s a pity that there are unexpected situations in the world. When it is developing in full swing, it encounters relevant policies and requires the restructuring of the winery. Although it is finally successful, its development is that stagnates for a long time, and misses the initial bonus issue . In addition, the winery is not good at publicity, so it loses its former glory.
However, a lucky thing is that this wine has never been broken in terms of the quality of the wine, so even if it is a little less famous, there are still many wine lovers who are loyal fans of it. If you want to drink it, you can still buy it.
cannot reproduce its past glory. Although it is a pity, it is a bit of a pity, but in the future, there must be a chance to turn things around.
is OK. Today’s sharing has come to an end. Drinkers, welcome to express different opinions!
