mentioned Double Eleven, in addition to us bachelors, more people think of e-commerce discounts. The same is true for the liquor industry, and many liquor brands have been discounted.
According to incomplete statistics, during Double Eleven, the original price of Wuliangye's eighth-generation Puwu was 1,499 yuan/bottle, and the price was 1,220 yuan/bottle after discount; Luzhou Laojiao Guojiao 1573 was 1,499 yuan/bottle, and the price was 1,109 yuan/bottle after discount; Yanghe Co., Ltd. Mengzhilan M6+ was 1,269 yuan/bottle, and the price was 829 yuan/bottle after discount. After calculation, the discount for core products of high-end brands will be between 65% and 81% off during this Double Eleven period.
Then add various discounts, various coupons, platform rebates · Some netizens even bought Wuliangye for less than 900 yuan per bottle, more than 400 summary, and more than 300 Honghualang ··················································································································································································································································································································································································································································
The key is that online shopping consumers are particularly sensitive to prices, and many liquor companies can only attract customers' attention by reducing prices.
is low for a limited time, buy one get one free……………The price is high and the discount is very good!
Especially some small brands, the price is 1999 per bottle, and every item is 199 after discount.
But overall, many online prices are lower than offline prices.
consumers are very happy, but it is a big impact for offline stores.
has wool to grab, and there are advantages to take advantage. Many wine lovers will choose to order wine online.
But is this the best time to buy wine?
I personally think it hasn't arrived yet!
Online consumption and overdrawing of consumption for a period of time will definitely be affected, resulting in some dealers being overwhelmed.
In order to ensure the safety of cash flow, some offline dealers will definitely choose to sell out due to bleak business in the future!
Chinese liquor looks at Henan, Henan liquor looks at Zhengzhou
But the epidemic in Zhengzhou is really serious during this period, and the market has been directly pressed to pause. Generally speaking, the liquor business is better in the second half of the year. Originally, many merchants were preparing for the Double Eleven event.
Now all transactions in the market have been suspended, all plans have been disrupted, and so many goods have been stocked up, how can I get it out?
Once the epidemic recovers, some dealers will definitely have to sell some backlog of liquor to collect cash flow.
After all, stores, warehouses and other expenses have to be paid, and many liquor practitioners do not realize sufficient financial flow.
Especially some small brands, which have poor business and are full of dealers who cannot withstand the epidemic.
wants to ship, but it will definitely not be said to be a slight reduction. In order to get funds first, it will definitely be a cliff-like sale, and the prices of some liquor will be reduced to the end.
You may come back to buy wine in a while and you may buy cheaper good wine...
Of course, the price of real good wine is still very strong, and there will be no big price reduction, such as Maozi.
Some small and medium-sized brands must be the ones who have big price cuts, but these wines are already mixed, and the quality is uneven.
Especially some OEM and customized wines, many of them are poor in quality, but in fact, even if they are sold at a cheaper price, they are not recommended to buy them.
Some are even alcoholic wine...
So you still have to keep your eyes open. Don’t blindly buy wine when you see the price is cheap. The key is to look at the quality of the wine...
I am a small drunk who focuses on pure grain wine. Follow me and share knowledge of liquor regularly!
