Nowadays, new-style tea drinks have become a major port for national consumption. They are a must-drink weekly or even daily must-drink, and are also called "life-resisting water" by many people. The huge consumer market for new tea drinks has attracted a lot of capital to enter, and new tea drink brands on the market have emerged like mushrooms after a rain.
A few days ago, iiMedia Ranking (iMedia Jin List) released "2022 Top 15 New Tea Beverage Brands in China" .
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Judging from the ranking of , Heytea and Mixue Bingcheng Gold List Index both exceeded 89, with outstanding advantages.
In terms of regional , among the top 15, Guangdong occupies five seats, namely Heytea, Naixue's Tea, LINLEE·hand-made lemon tea, big cast, and Siyun Milk Gai Gong Tea, which performed well.
iMedia Consulting data shows that the market size of China's new tea drinks in in 2021 has reached 279.59 billion . In 2022, 26.2% of Chinese new tea drink consumers said that the consumption frequency will increase in the future, and consumers whose consumption frequency will only account for 14.7%, and consumers' demand will continue to rise. expects that the market size of the new tea drinks in 2025 will reach 374.93 billion . The broad market prospects have attracted many players to join the market, and the pace of brand expansion in the industry has accelerated, and competition has continued to intensify.
It is worth noting that the food safety issue of the new tea beverage industry is becoming more and more prominent. While paying attention to taste experience, new tea brands should also strictly control quality and safety and hygiene of materials. In addition, the new tea drink brand should also actively explore its own market positioning and create brand characteristics in order to stand out among the players.
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