Cold Dew Just passed, autumn became stronger and stronger. As the temperature dropped, the hot pot market gradually became "hot". Recently, the reporter learned from Hema that in the past week, the overall sales of hot pot have increased by three times compared with last week, and eating hot pot around the stove has become the first choice for consumers.
This year, Hema will be new and unique Hainan dregs vinegar pot bottom. According to reports, this pot has a spicy and spicy taste, and the wine lees bring a mellow taste, which has a light rice aroma and can absorb the fresh sweetness of the ingredients, which is especially suitable for pairing with seafood. At the same time, the merchants also simultaneously launched a series of fresh products such as Wuqing Meat, Wuqing Fish, Wuqing Sheep, etc. To purchase designated live fresh hotpot, you can enjoy free processing services, bringing consumers a new seafood hotpot experience.
Hema R&D experts said that compared with spicy and tom yam-gong pot bottoms, dregs vinegar pot bottoms are simple in flavor, do not steal the taste, and can absorb the fresh sweetness of different ingredients, ultimately making the soup rich.
But from the place of origin to dining table , it took a lot of trouble. Since most of the local dregs and vinegar in Hainan is produced in small workshops, the quality and output cannot meet the national supply demand. In order to find a better dregs base, the Hema team searched all over the country and visited many wineries, and finally selected the brewing rice of Hunan's specialty " Changle Sweet Wine ".
Although it is not a popular model, the dregs and vinegar hotpot has become a hot product. According to Hema data, in the past week, the sales of dregs of vinegar hot pot were 305% of last week; in just two weeks since the launch, this niche hot pot has become the top 2 of all pot bottoms. By word of mouth, dregs and vinegar hotpot are accelerating their rise to the market.
Many consumers know that Hema is known as the "aquarium". The fish, shrimp and crabs that were swimming in the seafood tank in the last second were sliced and cut into pieces in the next second - eating seafood hot pot directly in the aquarium made many foodies excited. Among the seafood series of
, only Hema's crispy shiitake fillets are one of the best-known products. Ms. Li, a consumer who is purchasing the "first hot pot in autumn" at the Old Ximen Store in Hema, told reporters that the biggest feature of crispy crumbs is that they are crispy, elastic, and fresh and sweet in the fish flavor. Ordinary fish fillets may be cooked in half a minute, but crispy crumbs can be cooked in more than ten minutes without falling out.
In addition to the dregs and seafood hotpot, Chaoshan beef hotpot, which is popular among Shanghai people, cannot be underestimated. At the same time, semi-finished hot pot products that heat up ready-to-eat and can eat big meals at home have also been widely welcomed by consumers, such as the Taiwanese stinky tofu, fat intestine , duck blood, sukiyaki , etc., which increased by 127.6% year-on-year during the National Day holiday.
