"A history of Henan wine, half of the history of national wine"
Henan produces wine, and also produces good wine. It was the origin of two major " Chinese famous wine ". The history of winemaking over thousands of years has made Henan's wine culture very profound and has also provided important support for the development of my country's liquor industry.
Strangely, even though there are famous wines in Henan, during daily weddings, funerals, parties and dinners, the most common wines on the table are foreign wines. Some locals even expressed the feeling that " Henan wine cannot be good ".
So what happened to Chinese famous wine , which once " is unlimited in scenery and ",?
Chinese famous wine - Baofeng wine
Baofeng wine was produced in 1947. In in the 1990s, it is fresh-flavored liquor . In 1989, it was rated as " Chinese famous wine " and has the title of " China's three major fresh-flavored liquor ".
Under this development momentum, the development of Baofeng wine should have been smooth sailing . Unfortunately, in the following decades, its development has stopped moving forward. Its glory of seems to stop at the moment when it obtained the famous Chinese wine . It is a pity.
The main reason is that after winning the award, it failed to stick to its own unique fresh-scented liquor, but instead turned to to develop strong-scented liquor . , but it is like a mountain . In the field it is not good at, Baofeng Wine has not created a grand occasion where the fragrance and the fragrance go hand in hand.
Continuously transforming development strategies . Coupled with various business problems, Baofeng Winery fell sharply and was on the verge of bankruptcy . Now, it only accounts for 12% of the market share of in Henan, which is a pity!
Chinese famous wine - Songhe wine
Songhe wine was born in 1968. In 1984, Songhe Grain , but relying on the quality of the wine, it was rated as " Henan Famous Liquor ", firmly sitting on the throne of " Henan Wine King ".
Later encountered a development crisis. lucky Furen invested in , and once again expanded the production scale and R&D efforts, making the winery revived, and launched a new product " Luyi Daqu ", which rose again.
Unfortunately, when the winery was booming, Furen Pharmaceutical encountered problems , and the funds were broken, so they had to mortgage the winery to borrow. The winery suffered a heavy blow, and the once glorious Songhe Liquor slowly disappeared and became unknown in the Henan market.
Through the development experience of the above two wines, it is not difficult to see that they have both had good prospects for and are incredible. Unfortunately, they all suffered a crisis due to mistakes in 's operations or decision-making. The subsequent remedial measures could not keep up with , resulting in a collapse in reputation. The locals disliked it. It was a pity.
So besides Henan local wine, what other places have such "unlucky" experiences?
Mutaihoudao Wine
This wine uses the highest craftsmanship of sauce wine in the world - Daqukunsha Technology . It uses local high-quality red tassel sorghum as the raw material. It took a year, and it was released in five years. It is a high-quality sauce wine that was brewed with care.
Its brewer Master Feng Xiaoning was originally a disciple of the former director of Maotai Distillery , and he has a deep study of Maotai sauce wine. For this wine, she retains the characteristics of traditional Maotai sauce wine , which has a rich sauce flavor and a soft and smooth . It is also innovative, which is more gentle and non-stimulating, and is in line with the tastes of most people.
Reasonably, this wine has excellent quality and is not expensive, and it should have achieved good development.Unfortunately, since the person in charge of the winery firmly believed in the view that " wine is not afraid of the deep alley ", he focused on the development of flavor and taste improvement in the early stages of development, and ignored the importance of publicity, which made this wine fail to leave the local area. What a pity!
Quanxing Daqu
This wine is produced in Sichuan and was once rated as " Chinese famous wine ", and has a good market share in the local area.
It mainly uses Laojiao technology to ferment , supplemented by local unique mountain spring water, making the wine soft and the cellar aroma rich. With the bottle cap, what comes to the face is the compound fragrance composed of Chen Quxiang, Grain Xiang, honey Xiang , and shaved , which makes people want to taste it a few bites.
Unfortunately, since Quanxing Winery later created a high-end brand - Shuijingfang , the wine company also focused all its energy on this high-end liquor. From ignoring the development of Quanxing Daqu, its resources were insufficient and gradually declined in the local area.
Do you know any other famous wines that have developed well before but are gradually declining? Welcome to point it out in the comment section.
