As summer passes, the weather gradually becomes cooler, but the "heat" of summer topics has not dissipated.
"Maotai Ice Cream" is a hot-selling product this summer. Because it has the word "Maotai" in it, many drinkers who never eat desserts spend a lot of money on it just to have a fresh taste.
Why is it that other ice creams are not so popular online, but "Moutai Ice Cream" has attracted everyone's attention as soon as it came out?
This is due to the addition of Moutai . The brand benefits brought by the famous wine allow it to quickly ferment on the Internet and make profits.
In this society where "if you don't work hard, you will face obsolescence", products with no reputation seem to have no future, even if they have quality assurance, they are still inevitable. On the contrary, those that promote excessively but have no guarantee of quality will eventually be eliminated.
What we are going to talk about today is a once famous wine in Hubei. In its glory days, it was comparable to Moutai. It was once sold for a high price of 2 billion. It was a household name at that time, but it has been difficult to achieve its former glory after changing hands. Speaking of this, many wine lovers will know which wine they are talking about. Yes, is the "King of Chinese Wine" - Zhijiang Wine .
was once the number one liquor in Hubei. The history of the winery can even be traced back to the last century, and it once became a "tribute wine".
html Around 103 years ago, Weiwei Soymilk was not willing to develop only in this industry. It extended its "olive branch" to the liquor industry and acquired a 51% majority stake in Zhijiang Liquor.
originally thought that this acquisition was a strong alliance that would make the two brands prosperous together, but unexpectedly, as a result, no one cared about Zhijiang Wine.
After the acquisition, Zhijiang Liquor had internal personnel turmoil, and the backbone was relegated to the second line. The ups and downs caused it to lose the taste that was once familiar to wine lovers. With the prosperity of the liquor industry, only Zhijiang Liquor was stagnant due to internal problems. Not forward.
In 2019, Hubei launched a new Baiyunbian . This wine lived up to expectations and seized the title of "Chinese Wine King" in a short period of time. As a result, when people mention Hubei now, the first thing that comes to mind is Baiyunbian.
In the liquor industry, the rise of a brand will eventually be accompanied by the decline of a product. The competition in the liquor market is fierce. Many people drink based on the brand and reputation. This also indirectly leads to the lack of recognition of those liquors that are not good at publicity and have little reputation. known.
This is not the only wine that has fallen due to lack of fame. Take Sanjuntai Collection Wine from Moutai Town, Guizhou Province. It is considered to be the worse type of liquor sauce wine . It has the same origin as Moutai, but it has the same origin as Moutai. Not getting the same treatment.
This wine missed the best opportunity to promote it, because its winery has always been adhering to making pure grain wine that ordinary people can afford, so it has always followed a cost-effective route.
Sanjuntai Collection Wine is brewed using the traditional millennium Daqu Kunsha craftsmanship, with plump red tassels glutinous sorghum as raw materials. Due to the addition of ten years of base wine blending, it has a unique taste as soon as it leaves the factory. The taste of old wine is why many wine lovers talk about it.
You can smell the strong aroma of wine as soon as you open the bottle. The liquid is slightly yellow and transparent. The entrance is elegant and harmonious, soft and smooth, and the aroma of sauce is mixed with the aroma of old age. It lingers on the tip of the tongue for a long time, leaving people with endless aftertaste.
Today’s article comes to an end. What do you think? You are welcome to leave a message in the comment area for discussion.
