Recently, the topic of "Ice Cream Assassin" has become as popular as the recent weather. What is "Ice Cream Assassin"? The definition given by Baidu Encyclopedia is "an ordinary-looking but very expensive ice cream". In fact, not only has "assassins" in ice cream, but also has "assassins" in many foods, such as potato chips priced at 400 yuan per box (5 pieces), and sushi priced at 12,000 yuan per serving. , chocolate worth more than 60,000 yuan, a bottle of water worth 680,000 yuan, a banana worth 850,000 yuan... It can be said that " is not the most expensive, only more expensive " .
If it is expensive, it must be expensive for a reason. Otherwise, consumers are not "fools". They know they are "assassins" and still stick to the "knife's edge". The "assassins" are also very aware of this, so they usually tell a story of "noble birth" to make consumers willingly be killed by the "assassins". This article will talk about the stories told by merchants for several food "assassins".
sky-high price ice cream
This is the " Ecuador Pink Diamond" ice cream launched by Zhong Xuegao on Double Eleven in 2018. The price is 66 yuan/box , and 20,000 units were sold out within 15 hours. The story told by the manufacturer is: the raw materials come from natural pink cocoa (so-called Rubby Chocolate) from Ecuador, high-quality milk from Sunshine Ranch, and semi-wild grapefruit from Aichi Prefecture in Japan. One ton costs 1.2 million yuan.
thousand yuan pickled mustard
This is a 5-year-old agarwood gift box Fuling pickled mustard that appeared on an e-commerce platform last year. The price is 1521.9 yuan , 900g/box, containing mustard shreds and mustard core. The story told by the manufacturer is: the mustard core is made from Dachi raw materials, and the tender core part of the mustard head is extracted; while the mustard shreds are made from dehydrated mustard raw materials, which are pickled and fermented. Agarwood mustard must be pickled using the ancient method of Baguo, and the agarwood must be naturally dehydrated by the river wind in March. After pickling and pickling, the jar must be sealed with river sand and sunk upside down to the bottom of Wujiang River for natural fermentation. The whole process is purely handmade. It takes at least 3 years for to be brewed into . The longest type of premium agarwood mustard must be brewed for more than 38 years before it can be released as . It still tastes good after being stored for ten years.
This product is currently available on JD.com , priced at 1,490 yuan.
0,000 yuan vinegar
Also last year, a vinegar gift box called " Master Hengshun Handmade Vinegar 50 Years Aged 1.5L" appeared on Tmall " Hengshun Vinegar Industry Flagship Store", price Up to 10878 yuan . After inquiry, this product is currently available in on the "Youzan" platform, and the price is 9999 yuan . The story told by the
manufacturer is: This product adopts the intangible cultural heritage brewing process , and is crafted by masters. The pottery altar has been dried for 50 years. If the price is high, are the raw materials used to make it different? Looking at its product parameters, we found that its raw materials are: water, glutinous rice, wheat bran , japonica rice, white sugar, and edible salt. It can be seen that its raw materials are no different from ordinary vinegar. The price of mainly lies in the vintage and brewing process. The older the wine, the mellower the taste, and the more manpower and time it takes, so the price is higher; the taste is also different due to the unique brewing process.
High-priced soy sauce
Jingdong Supermarket has a Qianhe Tianyuan organic soy sauce , priced at 286 yuan/bottle (516ml). It is reported that this product is not mass-produced and can only brew 100,000 bottles per year. The raw materials are organic black beans and organic black wheat , which are rich in nutrients. The packaging is made of jade pot spring bottle, which has both light-shielding properties and aesthetics.
Known as the "Moutai of Soy Sauce" Haitian Soy Sauce has released a new product " Naked Soy Sauce ", which is much cheaper than Qianhe Organic Soy Sauce. The official price is 58.8 yuan/460ml. At present, Jingdong event price is 37.9 yuan. The story told by the company is: This soy sauce features a minimalist formula, with only five raw materials: water, non-GMO soybeans, wheat, edible salt, and white sugar.It adopts a double-layer bottle body with a small mouth, which can accurately control the amount and prevent direct contact between oxygen and soy sauce. The packaging design is younger and brighter.
