Ice cream is getting more and more expensive, partly because of the rising prices of raw materials. Cold drinks such as ice cream and ice cream are inseparable from raw materials such as cream, sugar, chocolate, and fruit. On the other hand, it is due to the progress and innovation of manufacturing technology. For example, making sandwich ice cream, or adding air to ice cream, is more difficult to produce.
I can understand the price increase of ice cream, after all, the cost is there. But is the sky-high price of ice cream all due to increased costs? I don't think so.
Merchants have caught your curiosity
The earliest domestically priced ice cream brand is undoubtedly Zhong Xue Gao . In the 2018 "Double Eleven" promotion, a 66-yuan "Ecuadorian Pink Diamond" refreshed people's understanding of ice cream. It is said that this ice cream uses scarce natural pink cocoa, expensive Japanese grapefruit as raw materials, and environmentally friendly sticks made of straw. Due to the scarcity of raw materials, the total output is 20,000 pieces.
After the merchant's "vigorous" promotion, even though an ice cream costs 66 yuan, some people actually bought it. On Double Eleven in 2018, “Ecuador Pink Diamond” sold 4 million units.
From this moment on, all kinds of weird and high-end ice creams appeared.
For example, the Su Heshan brand seizes the "pain points" of students and develops a product with "five years of college entrance examination and three years of simulation".
For example, this kind of coconut ash ice cream makes people's tongue, teeth, lips and fingers "black" all the way after eating it
Businessmen have caught your comparison mentality
In the past, "checking in" at tourist attractions was undoubtedly a matter of tasting delicious food and taking photos. A few photos. Nowadays, new tricks are being used to "check in" at tourist attractions, and cultural and creative ice cream co-branded with tourist attractions has appeared. In addition, bloggers on social platforms always like to "show off" ice cream at scenic spots in their circle of friends. It seems that if you go to a scenic spot without buying ice cream, "you always feel like something is missing."
In fact, the cultural and creative ice creams co-branded with scenic spots are all expensive, such as the "Sanxingdui" ice cream for 10 yuan a piece, the "Nine Floors" ice cream for 15 yuan a piece, the "Big Wild Goose Pagoda" ice cream for 28 yuan a piece, and even "Yellow Crane Tower" ice cream costs 149 yuan, and "West Lake" ice cream costs 241 yuan.
Poverty really limits my imagination.
Merchants have captured your pragmatism.
You won’t dare to buy the flashy ones, but you will definitely buy the ones with ordinary packaging. Then, the Ice Cream Assassin appears. What is jaw-dropping is that some people even assigned “grades” to Ice Cream Assassin
Junior Assassin
The packaging looks okay, ordinary, and the size is really small. The Mai Qingxue Ice Cream
, which sells for 15 yuan, looks like a brick. Similarly, the top of the ice cream is printed with "1946", and the price is about 15 yuan. Zhongjie 1946 black and white half-milk chocolate ice cream
Intermediate Assassin
is packaged almost like ordinary ice cream and hidden in the freezer. Many people were shocked when they checked out, and the price was 30 yuan. The Xujinhuan Ice Cream
is about NT$30. It consists of two wafer biscuits with an ice cream in the middle. It looks very simple and looks like children’s food. The Sophia Ice Cream costs NT$30.
Advanced Assassin
It is said that the ice cream from Japan is only 80 grams in a can, looks ordinary, and sells for 80 yuan. The Dassai Ice Cream
Merchants have caught your herd mentality
Some time ago, a netizen posted a video .
My girlfriend bought a box of ice cream in the supermarket. She looked at the exquisite packaging and thought: It must be more than 20.
When I checked out, I was told that it would cost 160 yuan! The girl said: When I was checking out, my hands were shaking and I was too embarrassed to put them back. So I held it in all the way, and finally couldn't help crying when I got home.
Many people are afraid that others will know that they have "no money" and that the store clerk will look down on them. They take mediocre, high-priced ice cream and are embarrassed to put it back, so they can only pay awkwardly. This is the shrewdness of merchants.
Summary
So, don’t blindly follow the trend and buy high-priced ice cream. We have been "led by the nose" by businesses all the time, and it is ourselves who are hurt after all.If you encounter an "assassin", just put it back during checkout, no big deal.
