Red Net Moment News on July 4th (Reporter Hu Yongmei) On July 4th, "Chenpin Chenzhou Taste of Life Aftertaste" - the brand launch and pre-made dish promotion event of "One Table of Chenzhou Rice", made excellent and fragrant, was held, Chenzhou Municipal Party Committee Deputy Secretary and Acting Mayor Kan Baoyong attended the event and delivered a speech.
The "Chenpin Chenwei" brand was launched at the event site. The
event released the "Chenpin Chenwei" brand LOGO, focusing on promoting the first batch of more than ten "Chenpin Chenwei" pre-made dishes such as Beihu black goat, Suxian Dakui bacon, Yizhang Mangshan black dolphin, etc., and held an The launch ceremony of the Prepared Dishes Merchants Alliance was held, and the first batch of "Chenpin Chenwei" units were awarded licenses.
" Chenzhou has superior agricultural resource endowments, and regional cuisine draws on the strengths of others." Kan Baoyong pointed out that to create the "Chenpin Chenwei" brand, we must deeply explore the potential of Chenzhou's catering culture and promote the integration of Chenzhou cuisine with traditional culture, folk culture, and Chinese food culture ; We must make all-round efforts to explore the integration of multiple business formats, expand and strengthen the "Chenpin Chenwei" series of prepared dishes, solve the problem of connecting small farmers with large markets, and promote large industries with small dining tables; we must award the first batch of 12 licenses The unit serves as a demonstration, strengthens standardized management, establishes a standard system, selects the best from the best, wins with special features, cultivates and promotes the "Chenpin Chenwei" brand, and provides the "Chenzhou Plan" for making excellent and fragrant Hunan rice. The
event awarded the first batch of "Chenpinchenwei" units.
As the first prefecture-level city in the province to explore “making a good Hunan meal”, Chenzhou responded to the situation and took the lead in relying on its unique and rich agricultural product resources to combine specialty agricultural products with catering. Through “standard base + logistics The "delivery + licensed hotel" model promotes the creation of the "Chenpin Chenwei" brand, promotes the large-scale display and promotion of high-quality agricultural products, and promotes the large-scale agglomeration and development of the agricultural industry.
At present, the city has 199 agricultural industry projects related to "making a better table of Chenzhou rice" with a total investment of 14.2 billion yuan; 212 Guangdong-Hong Kong-Macao Greater Bay Area "vegetable basket" supply bases have been established, ranking first among prefecture-level cities in the country in number two.
Exhibitions of high-quality agricultural products and food tasting activities of "Chen Pin Chen Taste" were also carried out at the event site.
