[Source: Open Screen News] On June 29, Xiaohongshu, together with the Institute of Sociology of the Chinese Academy of Social Sciences and DT Finance, released the "Squatting in the City: Insights Report on New Demands of Young People Choosing the City" (hereinafter referred to a

[Source: Open Screen News]

html On June 29, Xiaohongshu , together with the Institute of Sociology of the Chinese Academy of Social Sciences and DT Finance, released the "Squatting in the City: Insights Report on New Demands of Young People Choosing the City" (hereinafter referred to as the "Report" ). The "Report" observes that the post-00 generation is forming new standards in "choosing a city" through the phenomenon of young people seeking their ideal city in the Xiaohongshu community, that is, the "squatting city" phenomenon. The report shows that Changsha, Kunming and Chengdu have become the top three "livable cities" in the minds of young people. However, among the traditional first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen, only Guangzhou has entered the top 20.

Kunming ranks second in the list of livable cities

Since the end of 2021, the search index for "livable cities" on Xiaohongshu has begun to rise. The number of searches for in April 2022 increased by 275% compared with 1. The report shows that young people’s desire to change their city life is not a small-scale case. More than 80% of young people have the idea of ​​​​changing their city life. For the youngest post-00s generation, nearly 90% of them have thought about changing their city life, and 35.7% of the post-00s generation “often think about it and will actively look for alternative cities.”

Young people "sit down" in a livable city in Xiaohongshu, which has also attracted strong recommendations from netizens from all over the comment area. Under the customized Q&A based on livable standards, everyone's interaction has reshaped the image and business cards of many cities. For many young people who want to find a city, the comment section is a wild popular version of a popular and livable city guide.

This wild guide to democratic elections has enriched the boundaries of choice for many young people. Cities that are difficult to rank at the top in conventional index selections due to various reasons such as scale of development will be truly selected by people in a selection that involves sharing life experiences rather than comparing indicators.

Among them, Changsha ranks first among livable cities, followed by Kunming second and Chengdu third. In the recommendations in the comment area, everyone listed the details of these cities that meet the requirements of "livable cities": Changsha, Chengdu, Chongqing, and Shenyang have low housing prices and rich food, Kunming, Zhuhai, Dalian, have pleasant climates, Qingdao, , Suzhou , Nanning , Zhuhai have a slow pace of life and pleasant scenery.

Many people share their impressions, jokes, and feelings about the city in the comment area, throwing out tiny slices of the city so that people can feel the style of the city through this slice.

For example, the reason why @6面-element recommends Kunming is, "If you are allergic to flowers, don't go out on the street, because the streets are full of flowers every day recently. I believe people all over the country are envious of the various roses on Kunming Street." The article is not long and allows people to see the flowers all over the city and feel the thoughtfulness from this city.

Young people’s city selection criteria are obviously biased towards life-oriented

Gong Shun, associate researcher at the Institute of Sociology, Chinese Academy of Social Sciences, believes that young people’s understanding of livable cities is shifting from external evaluation to internal experience, and they hope to make proactive decisions based on personal preferences. s Choice. "Squatting in the city does not mean that young people are 'lying flat'. Young people just have new living standards."

The "report" shows that among all the ways to find "livable cities", the post-85s, 90s and 95s are the most popular. The most popular choice among visitors is “traveling around and experiencing it personally”. The post-00s generation is the only generation that prefers to learn about the city through “netizen sharing”.

In addition, the report also shows that when young people discuss "city", the mention of keywords related to "daily life" has increased significantly. In addition to conventional standards such as housing and work, the city selection standards of this generation of young people are obviously biased towards living standards.

In terms of the internal reasons for changing cities, different age groups show different motivations. Among them, 38.5% of the post-00s generation want to meet more life possibilities, 32.8% of the post-90s generation are considering taking root and settling down, and the post-95s generation is "carrying water" in the middle. ”: That is to say, we not only want to seek possibilities, but also consider real life. In addition to being related to the stage of life, Gong Shun, associate researcher at the Institute of Sociology of the Chinese Academy of Social Sciences, believes that "the phenomenon of squatting in the city is a manifestation of the values ​​​​of the 'post-materialism' era. The changes of young people have shifted from focusing on the livelihood provided by the city. and development conditions, to the need for cities to meet their individual needs and high-quality life.”

Open screen news reporter Cheng Quan

Editor Deng Jianhua

Proofreader Wu Longgui

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