How do we get convinced in life and have the impulse to consume?
We have shared the basic mechanism of advertising persuasion before. One is the central approach, which makes us feel "sounds very reasonable", and the other is the peripheral approach, which makes us feel "look good". for specific reference: 
Behavioral economists believe that when the same information comes from different persuasants, the effect of persuasion is also different.
The so-called credibility refers to whether the source of information looks reliable. In the eyes of ordinary people, the opinions of experts must be more credible than those of an ordinary friend. In fact, in addition to the expert nature of the information source, there are many factors that affect the credibility of the information source. For example:
1. Confidence in the expression method
People tend to think that the information conveyed by those with a certain tone is true, while the information of those who are vague is questionable. For example, when buying things in a supermarket, the promoter will always tell you: "The things I sell are absolutely fine, and they will definitely not be broken." Few promoters will say to you: "I'm not sure whether this thing will be broken in the future, but it should be fine." The affirmative statement above can better increase the credibility of the product.
2. When the persuador feels that the persuador is not convinced, they often think that the source of information is more reliable.
Between the information eavesdropped and the same information obtained by attending the discussion, people are more willing to believe in the authenticity of the information eavesdropped. This shows that when people think that others are not deliberately convincing themselves, they often tell the truth. For example, if someone says something in front of you, you often don’t believe it, but if you overhear what you say when you are behind your back, you are more willing to believe it, although the content of these two messages is consistent.
33. When the persuader stands on the opposite side of his own interests to persuade, it is often more credible.
Sometimes when we buy things, the promoter often says: "From the perspective of making money, I definitely hope you buy this expensive one, but to be honest, this one is really not suitable for you. You really can't use it for many purposes. I still recommend that you buy this one, which is cost-effective, cheap and practical." Under this statement, we often think that merchants really give up the opportunity to make more money, but consider them from the perspective of consumers.
4. The "attraction" of persuasion means that those attractive persuasants are easier to convince us.
Usually attractive persuasive includes two categories. The first category is persuasive sensation with appearance, which also explains why merchants always like to find celebrities to endorse advertisements rather than ordinary people with ordinary appearance.
555. The attraction of persuasive people is also reflected in the "similarity" of opinions, that is, we are prone to accept the views of those who are similar to us.
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