Sister Ge in Inner Mongolia opened an underwear shop, and made 2 million in just one year. Let’s see how they did it.
1. Background introduction
Sister Ge's life is not easy, she met a scumbag when she was young. At that time, Sister Ge did not know the true face of the other party and was fascinated by some rhetoric. , And soon married each other.
Sister Ge was actually very happy when she got married at the beginning, but as the two people got longer and longer together, the relationship between the two became weaker and weaker. Even Sister Ge found out that he had cheated several times. , If Sister Ge is more grumpy, she must be divorced, but Sister Ge does not. She just explained to him that she hoped that he could sever the relationship with that woman.
Although the other party agreed at the time, a few months later Sister Ge realized that the two were still together. Sister Ge felt very angry at that time. Not only did her husband not listen to him at all, but she also felt like an outsider. In the same way, the husband and wife are completely infamous, and the marriage that lasted for 4 years ended up without a problem.
After the divorce, Sister Ge was single for a long time until she met her second husband. Although this husband cared about her and treated her well, Sister Ge did not know why and how she felt for her husband. But it is very light, as if two people are like distant relatives, and they have a good relationship with each other, but they are not so close.
And because this husband is not healthy, although he is named as a husband and wife, the two have never really had the same sex. This is also a considerable blow to Sister Ge.
This sexless marriage has lasted for 6 years. The last two of divorced. Although Sister Ge thinks she doesn't want much, she actually wants a lot.
Although he is old,But Sister Ge did not have children. She was a waitress in a hot pot restaurant, but she lost her job because of a mistake. There was no way, Sister Ge rented a small shop and opened an underwear shop.
Although it is not easy to do underwear business now, at least the cost is relatively low, and no technical content is required. The underwear shop has opened two people, and the business is always average. I heard from people around her that this shop has been in just one year I have changed three owners. The location here is okay, but the business is not good. Everyone thinks this store is not good in feng shui.
I heard everyone say that, Sister Ge also has a pimple in her heart. She still believes in Feng Shui. On the suggestion of a friend, she came to me. I hope I can provide some help so that her underwear shop business can be Get better.
2. Program introduction
To be honest, I still seldom do marketing planning for underwear shops, because now most of them are sold in online stores, and physical stores are pitiful, but for me In fact, every business is the same, and the basic logic is similar.
Of course, the activity (industry) cases cited here are just a few of the methods. There are more strategies and "routines" about physical store operation in my column. If you are interested, you can click to watch it for yourself Charging.
【1】No money for underwear
In order to attract consumers to the greatest extent, I let the underwear shop engage in a campaign, that is, underwear is free, and customers can come to receive it for free. After the launch of the
campaign, many people thought it was fake. After all, consumers are not children. They don’t believe in things like this kind of pie in the sky. However, after someone really picked up underwear from underwear stores, The business of the underwear shop immediately became hot, and consumers came to the underwear shop one by one.
Then there must be friends who want to talk about it,What's the point of having so many customers? You don’t need money for underwear anyway. If you think so, it’s wrong. When you do business, you must have a pattern. Once your horizons are opened, you will see many profitable points.
Next, let me analyze for everyone how the underwear shop is profitable. I believe you will come to realize after reading it.
3. Profit analysis
【1】 First of all, we must understand one thing, there is no free lunch under the world, so in fact it is just a gimmick for underwear to be free of money. The main purpose is to attract customers to underwear. Shop.
So how do customers get free underwear? It's very simple. You only need to pay 100 yuan to become a member of the underwear shop. Since you can take three pieces of underwear for free, still has many customers willing to apply for membership, and consumers like to be cheap.
In this way, the underwear shop has obtained a large amount of cash flow, which can be used for investment and can also be deposited in the bank.
【2】 In addition to the first profit point, the underwear shop attracted many female customers through this event. so the underwear shop cooperated with the women's clothing store, and the underwear shop helped the women's clothing store to attract traffic and earn drainage fees.
is not only a women's clothing store, but also a lingerie store that cooperates with some maternity and infant stores. By refined consumers, many customers who are interested in maternity and infant products have been identified, which leads them to mothers. Baby shops, of course, the profit point of underwear shops is far more than this, in view of the length of the article, can only be introduced here.
The idea is wrong, you lose money no matter how you play. If you are still in trouble doing business now, I suggest you take a look and learn more about how other people play.
So no matter what you do,You can also engage in a similar event of this kind, or find a more suitable marketing plan in the column collection below.
The "small tricks" adopted in the case are a very small part of the marketing wisdom included in this column. If you have difficulties in business now, if you lack customers, and if your products cannot be sold, you may wish to find them in the column collection Find out if there is an industry that suits you, and see how smart people do business.
.
