Text/Xingzhi Online Special Author Pu Xiao
A few days ago, Huo Wenxi was on the hot search.
Nicholas Tse posted a video of his difficult skiing on Weibo, Huo Wenxi shouted Nicholas Tse and said: If you play such dangerous moves, you will automatically renew your contract for 20 years.
Nicholas Tse responded obediently: Do not play in the wild snow and play speed!
Who is Huo Wenxi?
Some time ago, I was on "Sister Riding the Wind and the Waves 2". As a judge for my sisters, she was highly discussed and praised for her professional background.
Obviously he has the appearance of being a star, but he is willing to be the agent behind the scenes. Together with his predecessors Chen Shufen and Qiu Likuan, they are called "the three best women in the entertainment industry in Hong Kong."
Chen Shufen is the first-generation agent in Hong Kong, holding Leslie Cheung, Anita Mui and other big names, while Qiu Likuan personally holds the queen of singing Faye Wong.
Comparatively speaking, how can Huo Wenxi, who is also a young man, be given such an honorable title?
01
From model to career
In 1972, Huo Wenxi was born in an ordinary family in Hong Kong.
The turning point in Huo Wenxi's life was at the age of 14. She and her twin sister were discovered by scouts on the street together, and thus entered the advertising model industry.
Huo Wenxi had a lot of resources when he debuted. In addition to advertising, he also starred in Brigitte Lin when he was a child.
Later Huo Wenxi seemed to be a familiar hand in advertising models. The most indispensable thing in advertising is young and beautiful girls, but Huo Wenxi discovered his unique point, that is, "twin shooting together."
When faced with an advertisement invitation, the 16-year-old took the initiative to negotiate and boldly increased the salary of herself and her sister. Because of her familiarity with the psychology of the advertising party's funding, her negotiation naturally won.
This is the first time Huo Wenxi has discovered his talent in negotiation.
At the age of 19, Huo Wenxi has taken more than 50 advertisements and became a popular advertising model. His income has been greatly improved. It stands to reason that Huo Wenxi should continue to stay in the comfort zone of "advertising models", which is his area of expertise. You can earn "quick money" again.
But Huo Wenxi quickly discovered something was wrong...
In an advertisement shooting, the advertiser put forward a new request to Huo Wenxi, and this became an impact in the career of Huo Wenxi.
Huo Wenxi was asked to play the mother of a 9-year-old child in the advertisement, and she was only 21 years old at the time.
At this point, Huo Wenxi suddenly realized that the golden period of models is too short.
Huo Wenxi began to prepare for her change of career. She had the idea of being an actress or a singer, but it didn’t come true. She even tried to be a salesman for a period of time and went to the supermarket to sell goods, but in the end she was not reconciled. Her ambition made her She understands what she really thinks: She wants to stay in the entertainment circle...
Huo Wenxi, who has always been keen, recalled her own characteristics and discovered her unique advantage, that is: negotiation.
"My talent should be a broker. I know when to ask for a price, when to pick up work, and when not to pick up."
At this point, Huo Wenxi embarked on the road of becoming a broker.
02
broke the game,
became the Hong Kong ace broker
When Huo Wenxi was 23 years old, Yang Shoucheng was renamed to take over the King's First Fly Chart. The appointment is to make Huo Wenxi the head of the entertainment artist management department.
In this way, Huo Wenxi officially became the top management team of "Emperor Entertainment".
At that time, the entertainment industry in Hong Kong was not favored by people. Old-brand artists occupy a large area, and the resources of artists are naturally in the hands of the big sisters in the brokerage circle. Chen Shufen has Anita Mui, Leslie Cheung, and Jacky Cheung in the hands of Chen Shufen; Qiu Likuan has a queen in the hands of the song. Faye Wong.
The strength of the agent relies on the artist to speak. Without a publicly recognized artist, it is difficult to occupy a place in the Hong Kong entertainment circle, and Huo Wenxi needs to find a break in such a situation.
The veteran artist will naturally not vote for another person, digging into the corner, will also destroy the market environment, so Huo Wenxi has opened up a quite new path: she did not want to compete for artist resources, but "made stars" by herself. .
This idea can be described as avant-garde, but it has also been referenced. The model of cultivating artists by the Japanese firm Jennis gave Huo Wenxi a lot of inspiration, and Huo Wenxi began to sign young artists to practice in the company.
The first artist Huo Wenxi took over was Nicholas Tse. As a new generation of artists, Nicholas Tse is an opportunity and challenge for Huo Wenxi.
Nicholas Tse, this 16-year-old boy with his own topicality: his father is the star Xie Xian, and his mother is the first-generation Hong Kong Miss Deborah.
The rebellious Nicholas Tse directly yelled at Huo Wenxi: "I was in this circle since I was born. Do you want to control me?"
Huo Wenxi naturally doesn't care about this childish opposition, but it attracts Quite a few people who read jokes.
Huo Wenxi did not get discouraged, but set a development route for Nicholas Tse and released records. Nicholas Tse went all the way to the mainland and became the first emperor artist to stand on the CCTV Spring Festival Gala.
Relying on strength, Huo Wenxi was recognized by Nicholas Tse.
As a broker, Huo Wenxi's acumen to the market can be said to be very few.
At first, Emperor Entertainment did not think about playing combo cards. The original plan was for Gillian and Asa to make their debuts, but the stage presentation was not good. Huo Wenxi decisively decided to differentiate packaging,The two debuted at the same time as a group.
Then Twins became popular in Hong Kong, becoming the youngest group to have a concert in Hong Kong Red Pavilion...
With excellent business ability, Huo Wenxi cultivated well-known artists, such as Joey Yung, Zhang Jiahui, Chen Weiting, Zheng Xiyi...
Huo Wenxi once revealed in an interview that he had only taken less than 20 days of vacation after joining the Emperor for 10 years, working at least 16 hours a day and sleeping 4 to 6 hours, all year round. I have dark circles under my eyes, and I'm not in combat all the time, and the most relaxing time I feel is when I'm on a business trip by plane.
In addition to cultivating artists, a stronger test for agents is their ability to deal with crises:
After the "top package case" occurred in 2002, Nicholas Tse chose to retire temporarily under public opinion. The following year, Huo Wenxi Nicholas Tse launched a new photo, which means "new life";
"Nicholas Tse and Cecilia Cheung's divorce incident" caused an uproar, Huo Wenxi first published a PR article, which was called the best celebrity divorce PR case by the latecomer;
In 2010, the marriage of Ah Sa and Zheng Zhongji was exposed. Huo Wenxi quickly organized a press conference to announce the whole story of marriage and love, which weakened the negative impact of hidden marriage and divorce.
With his keen sense of smell and superb public relations ability, Huo Wenxi has gradually become the "ace broker" in the Hong Kong circle comparable to his predecessors.
03
One must maintain a sense of crisis in life to succeed.
Huo Wenxi is another term: sober in the world.
She knows well that an agent is a profession that offends people. Not only will she face all kinds of complaints from fans, but she must also say something "unfavorable" to her artists.
She said to Gillian and Asa when she was making a big hit in twins, "Don't think that you are very popular. Fans have changed their hearts and are faster than their boyfriends."
Huo Wenxi thinks the agent is a big one The method is marketing, but the most important thing for artists is works: "The most important thing is good works. Excellent works will make artists more powerful and break through themselves. I think the publicity and strength of artists should coexist because they are very popular. It's easy, but it's hard to maintain a high standard."
Huo Wenxi wrote in his autobiography: The most unpopular thing is what the agent said.
Saying the most unpleasant things, holding the most sober mind, doing the most desperate thing, this is Huo Wenxi.
In the relationship, Huo Wenxi’s soberness may also wish to say more...
Huo Wenxi’s true confession of love is only the past with the businessman He Danqing, maybe in love, when both parties are career-type personalities, There is always one party who wants the other party to yield, and in a secular posture, women often become the compromise party.
The man hopes that Huo Wenxi can put down his career and return to the family after marriage, but this is impossible for Huo Wenxi, who has a strong entrepreneurial spirit.
There is no way to unify the three perspectives on the career, and in the end it naturally came to the point of breaking up.
However, after the peaceful breakup, Huo Wenxi found out that he was pregnant.
After everyone knew about it, they persuaded Huo Wenxi not to leave the child. After all, the feeling of single mothers is not good. This road is very difficult. But after Huo Wenxi asked the man’s opinion, he resolutely left the child and decided to raise it by himself. .
As the ex-boyfriend was detained by the child, Huo Wenxi also directly refused the request for reconciliation. Because she understood that she could not accept a deteriorating relationship just because she had a child, and the ex-boyfriend eventually respected Huo Wenxi's choice.
Regardless of life or career, Huo Wenxi obeys his heart, is not afraid of choices, nor is he afraid of making changes in roles. After an unmarried girl became a single mother, Huo Wenxi adapted the role very well. She said that she felt that she became softer after having a daughter.
In terms of career, Huo Wenxi also focused on cultivating a new generation of artists in Hong Kong from the early days, to become a producer in the north, and traded the ever-popular variety show "Feng Wei" to open up the emperor's market in the Mainland. Now I break through from myself and participate in the selection of "Sister Riding the Wind and Waves 2".
Huo Wenxi once said: life must maintain a sense of crisis to succeed.
Became an advertising model when he was 14 years old, became an agent when he was 23 years old, and then became a director and producer. In his life, Huo Wenxi seemed to have never been afraid to challenge himself, and always held the helm of life.
Perhaps it is precisely because of this that she will always fight hard, keep fighting spirit, and survive the wind and waves and shine!
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