Summer is coming, and many primary and middle school students, while completing their schoolwork, have also developed their own hobbies, such as swimming, playing the piano, painting, etc. In Xinzhuang, there is such a company, which mainly produces stationery and painting pigments. Almost everyone who loves writing and painting has its products at home.
It is Shanghai Sakura Stationery Co., Ltd. (hereinafter referred to as "Sakura Company"). As the only subsidiary of Japan Sakura Company in China, the company has been stationed in Xinzhuang Town, Minhang District for nearly 30 years since its establishment in 1993. Half of the products sold by Sakura Company in Japan are produced here.
Currently, Sakura Company is working hard to bring new crayons, watercolor pens and other cultural supplies to more students when school starts in September.
The epidemic has hindered the order volume, which is a problem.
In the first half of this year, due to the impact of the epidemic, Sakura Company was greatly affected. Production was stagnant and logistics control... "For myself, when purchasing raw materials, I used to We have to go to the merchant in person, but this year we can only communicate and confirm through email,” said factory director Wang Mingyuan.
The biggest dilemma facing the company is the substantial reduction in order volume. "The company's sales last year were around 70 million, and currently the order volume is only half of previous years." According to reports, after the Spring Festival, the company originally had 30% of the products will be sold to Japan, but the new semester in Japan is in April, which coincides with the shutdown of the Shanghai factory. In previous years, July and August were also the company's peak production seasons. This year, due to the epidemic affecting the normal opening of schools and classes, the corresponding demand for stationery is also decreasing.
Race against time, focusing on epidemic prevention and production.
html After receiving the relevant notice on May 22, the company carried out regional planning of the factory in accordance with relevant epidemic prevention regulations, and prepared sleeping bags and other daily necessities for employees. By the time work officially started on June 1, the employee return rate reached almost 100%. Sinceresumed production, Sakura Company has maintained normal operations on the basis of strictly implementing epidemic prevention measures, insisting on "doing both" in epidemic prevention and production and operation.
"Currently, we have exceeded the production target for June!" Originally there were worries about raw material shortages, but as the epidemic situation improved, the company and raw material suppliers cooperated properly, and the entire production line was basically not affected.
It is understood that Sakura Company has been stationed in , Xinzhuang Town, for nearly 30 years since its establishment in 1993. The reason why the company chose to locate in Shanghai was because, in addition to Shanghai’s developed basic industry and talent advantages, Xinzhuang Town’s superior transportation location was also an important factor for the company to be able to stay here for a long time.
In recent years, the Xinzhuang Town Government has also provided considerable support and guidance in the company's production safety and environmental protection policies. This time, in the face of the adverse impact of the epidemic, the Xinzhuang Town Government has made further targeted efforts to help enterprises bail out. It has reduced or exempted part of the rent for enterprises in accordance with relevant policies. At the same time, it has actively implemented policies such as tax deferral and postponement to ease the funds of enterprises. pressure.
is moving forward with full strength and using technical quality to win back the market
"As the domestic market gradually expands, the sales market of our products is also gradually expanding." According to reports, the Sakura brand has high recognition in the country, and the product audience ranges from children to professionals. The group covers almost everyone with stationery needs.
Take eraser as an example. Sakura's eraser product has a patent. Its characteristic is that no debris is generated when erasing. It only needs to be wiped gently to remove marks without scratching the paper. It is very popular among art majors. The company also undertakes the supply business of cultural products for some primary and secondary schools and colleges and universities.
In addition, while setting up physical marketing points across the country, the company also uses Tmall , Jingdong and other online platforms for sales.
html Since June, the company has also received some new orders. In order to seize the time and make up for the previous product arrears, they are accelerating the production progress and hope to try their best to complete the full-year production quota through the efforts in the second half of the year.What is even more worth looking forward to is that Sakura Company is expected to launch new rubber products in late August this year, focusing on quality first and ensuring that the products are non-toxic and harmless. "Gather your strength and move forward to win back the market with technology and quality." ! "
Contributor: Sun Yiming, Xinzhuangrong Media Branch
Editor: Chen Yanru
