In May this year, ByteDance announced the change of its company name, changing it from "ByteDance (Hong Kong) Co., Ltd." to "Tik Tok Group (Hong Kong) Co., Ltd." . Recently, several subsidiaries under ByteDance have successively changed their names, changing the company name "ByteDance" to " Douyin ".
ByteDance
At the same time, "Douyin Group" also officially announced a brand new logo, removed the original "ByteDance" and replaced it with a simplified version of Douyin music symbol image, and the colors are also brighter. On platforms such as Douyin and WeChat public accounts, Douyin Group has replaced it with a new avatar.
Some people believe that ByteDance has fully "Tiktokized" , which is preparing for independent listing in China. One evidence is that in April this year, ByteDance appointed a new CFO who has rich experience in helping Chinese stocks listed in . However, in response to the listing rumors, Bytes explained several times, indicating that "there is no specific listing plan and no listing timetable."
Douyin era
In fact, compared to the listing, byte "Tiktokization" may have a deeper meaning . A large company's name change and "change avatar" usually means that the company will have major strategic adjustments. For example, Facebook is changed to Meta, intending to enter the meta universe with all its might. Similarly, ByteDance, the "App Factory", pushed Douyin to the front desk, as the main body, which may mean that the company's business methodology is changing.
ByteDance is opening up the Douyin era. can be said in a sense that WeChat is "TikTok" and Douyin is "TikTok". These top apps are penetrating each other and look more and more like them. The future competition of major manufacturers in is not to create a bunch of apps to fight in groups, but to confront several super apps.
