The highly anticipated Double 11 promotion has begun. On October 31, the Video Account announced that it will officially launch the Video Account live broadcast of the "11.11 Carnival" event at 8 pm. According to reports, during the event, the live broadcast of Video Account will help merchants fully activate the public and private domains, promote sustainable growth of merchants, and recommend more and better products to the majority of users through platform traffic incentives, red dot recommendations for discovery pages, display of core recommendation positions in the main venue, and in-depth guidance on industry operations. At the same time, short videos will also provide billions of traffic to promote the growth of high-quality creators in sales.
According to reports, the "11.11 Carnival" of Video Account will last from 8 pm on October 31 to 24 pm on November 11. Merchants and experts in various categories such as clothing, food, fresh food, beauty, jewelry, 3C digital, hotel, travel, books, education and training can participate. Video Account Live will inject official vitality into the live broadcast room of merchants and experts through five core gameplay methods: reservation incentives, super daily incentives, expert incentives, key event incentives, and private domain activation incentives.
In addition, during the promotion, the video account will also launch a short video activity to sell goods. From November 1 to November 11, creators released videos of selling goods and brought the topic #Video No. 1111 Carnival, which means they have the opportunity to participate in the platform's 100 million traffic boost. Short video creators can not only enjoy more traffic support, but also have the opportunity to receive traffic coupon incentives. During the event, the platform also has content heating coupons, product sharing challenges and other ways to help high-quality product sharing videos reach more users.
[Reporter] Ye Dan
[Author] Ye Dan
[Source] Southern Media Group Southern + Client
