text | Tech Jun
Apple suddenly exerted force! Huawei suffered a "secret loss", Ren Zhengfei : The only thing that remains unchanged in the world is change!
South African President Ramaphosa once publicly pointed out: "It is obvious that the United States is jealous of a Chinese company called Huawei that surpasses them"!
Americans have a deep obsession or deep jealousy towards Huawei! In the eyes of Americans, Huawei is poor and has nothing, but it has made a counterattack in the field of 5G, surpassing American companies and becoming the world's number one. Even afterwards, Huawei still achieved revenue of 858.8 billion in 2019, and increased by 19.1% year-on-year. Such a result is something that many Americans dare not imagine.
"If it weren't for the jealousy of the United States, Huawei now should have been among the world's top-notch enterprises in terms of scale." This is an analysis by many authoritative people in the industry.
To this day, even though the restrictions still exist, Huawei has still accomplished a feat. On October 27, Huawei released its revenue performance in the first three quarters of 2022. Data shows that in the first three quarters of this year, Huawei achieved sales revenue of 445.9 billion yuan, and the profit margin of 's main business 6.1%, a year-on-year decrease of 10 billion yuan in sales.
Although revenue generally declined, Huawei's revenue performance in the first three quarters of this year was already amazing enough. You should know that in 2022, the rope wrapped around Huawei not only did not relax, but was getting tighter and tighter. Under such a background, it is not easy for Huawei to achieve such results.
It is worth mentioning that after released its revenue data, Apple in the United States also announced its financial report for the fourth quarter of this year on October 28. Judging from the results, in the fourth quarter of this year, Apple's sales reached US$90 billion, which is about RMB 650 billion.
revenue in a single fiscal quarter reached 650 billion, which is more than Huawei's revenue in the three quarters. It has to be admitted that Apple's ability to attract money is really amazing. Speaking of which, Apple can achieve such results, which is inseparable from Huawei. Since Huawei was restricted, Apple has been increasing its offensive in the Chinese market. By reducing the price of Apple phones, it has eroded Huawei's market share in the Chinese market in a large number of times, and thus gained more than 60% of the global high-end smartphone market, becoming the first in the industry.
This year, Apple suddenly made efforts to launch the new iPhone14 pro series new phone, which further aroused consumers' desire to buy and laid an important foreshadowing for Apple's revenue of US$90 billion in the fourth quarter. In general, Apple suddenly made efforts this time and achieved significant results. Huawei suffered a "secret loss". If Huawei was not restricted, it would be impossible for Apple to be so rampant.
However, we don’t have to worry too much about Huawei, as Huawei founder Ren Zhengfei said: the only thing that remains unchanged in the world is change! Apple is indeed in power at this stage and is in the limelight. Huawei has indeed suffered a secret loss, but over the long run, it is still unknown who will win or lose.
In fact, if you have read the book "Ren Zhengfei's Thoughts", you will definitely find that Ren Zhengfei does not attach importance to temporary gains and losses. There is a description in the book "Ren Zhengfei's Thoughts": Ren Zhengfei often tells employees that he admires two people the most, one is Han Xin , which can endure the "humiliation under the crotch", and the other is A Qingsao , which opens a teahouse in Peking Opera , " Shajiabang ". Why does Ren Zhengfei admire these two people? The reason is that these two people are tolerant enough to not care about temporary gains and losses.
Ren Zhengfei always felt: "Only people or companies that can endure great setbacks and grievances can succeed." This is Ren Zhengfei's thinking, and it is also an important corporate thinking that supports Huawei to this day and become a top technology company.
Huawei was once a comprador company, and on the road to transformation, it has also been many eyebrows and ridicule.
For example, Kirin chip installed on Huawei mobile phone had poor performance at the beginning and was ridiculed by many domestic peers and consumers. But even so, Huawei did not give up its own development of mobile phone chip . It is also because of this persistence and the Ren Zhengfei thinking that can endure setbacks and grievances, which has attracted the attention of the world later and is comparable to Apple and Qualcomm chips.
Ren Zhengfei's thinking is really amazing. In this world, the only thing that remains unchanged is change. The temporary gains and losses do not mean anything. Finally, the editor wants to say that if you are in a state of confusion or are the boss of a startup company, then I really strongly recommend that you read the book "Ren Zhengfei's Thinking", which may point you in the future.
