Editor's note: At 8 pm on October 24, pre-sale of Tmall "Double 11" will be launched. At this point, many major e-commerce platforms including JD.com , Pinduoduo, Kuaishou, Suning.com , Vippineshop and other major e-commerce platforms have entered the oldest shopping carnival every year. In addition, Kuaishou, , JD.com, , Xiaohongshu, B station, video account, etc. followed. "Double 11" has been around for 14 years. What has happened to it now compared to the past?
□ This newspaper reported comprehensively
Changes between platform and merchants
No longer stay up late, extend the insured
Consumption is getting easier and simpler
The annual "Double 11" is here again! This year's "Double 11" has made consumers feel some new changes, such as not having to stay up late to pay for pre-sales, no longer having to calculating discounts, and one-click refund of the difference when buying expensively... Consumers usher in a relatively simpler and clearer "Double 11". During the interview, some industry insiders lamented that from this year's "Double 11", it is not difficult to see that retailers are changing their mindsets. High-quality services are more important than blindly reducing prices. Working together to expand the market can go further than setting barriers to each other.
Attract customers with sincerity
"This year's 'Double 11' makes people feel more realistic. If you are cheap, you can directly reduce prices, reduce them, buy and get free, and you don't have to burn your brain to calculate discounts like taking math. You don't have to wait until 12 o'clock in the middle of the night for payment, as difficult as grabbing the Spring Festival train ticket. Without fancy ways of playing, merchants show more sincerity." Beijing consumer Liu Qing told reporters.
reporter found that many businesses have added some shopping features, which have also changed some habits and practices over the years. For example, the reporter browsed on many e-commerce platforms and saw that the price discount became clear at a glance. JD cross-stores with 50 yuan off for every 299 yuan spent and 100 yuan off for every 1,000 yuan off for every 1,000 yuan off for every 300 yuan spent in the whole cross-stores with 88VIP members receive a large coupon of 820 yuan, and the discount can be added; Douyin launches a short video task competition based on the "30 yuan off for every 200 yuan spent"; Kuaishou has a "10,000-person bargaining group", where users can pay the product deposit in advance. The more deposits the number, the cheaper the product.
At the same time, some platforms have also launched new services to make shopping convenient and secure. The reporter saw that this year's "Double 11" will be paid from 0 o'clock in the "pre-sale deposit" stage or "sale" stage, and will be paid from 0 o'clock to paying from 8 o'clock in the evening, so that consumers will no longer have to stay up late; in order to make up orders more convenient, an e-commerce platform has launched the "multi-address ordering" function, that is, in order to make up orders, consumers can turn products from multiple addresses into one order payment in order to achieve full discounts and obtain the maximum discount; some platforms have expanded the shopping cart, expanding the maximum number of shopping carts from 120 products to 300.
Consumers are very satisfied with the newly launched service. "Among the many newly launched services in Double 11, I think the most considerate thing is 'freight insurance' and 'one-click price refund'. To be honest, the probability of using these two services is not high, but it is like a promise that you will not be expensive. If you are not satisfied, you will refund it. It shows that the merchant is willing to provide consumers with better services." Beijing consumer Li Qian said.
The reporter learned that multiple platforms have launched freight insurance and price insurance services. For example, JD.com upgrades shipping insurance rights, consumers can get free shipping when returning goods, and even the overweight part of the shipping fee is free. Taobao and Tmall have launched price insurance services, with the maximum price insurance time extended from 15 days to 27 days, which basically covers the entire "Double 11" event time. However, consumers should note that these services are only applicable to products with relevant annotations, and products without annotations do not have this kind of protection.
reporter also found that for the elderly user group, some platforms have launched manual customer service functions in the elder version, and customer service can help users complete services such as rights protection, refunds on behalf of customers.
Competition has faded, there has been more cooperation, and
This year, there have been fewer fancy "challenges" between platforms, and the smell of gunpowder has faded. Some of the opponents have smiled at each other for many years to clear their grudges, and some even hugged each other and took advantage of each other. The e-commerce industry has moved from competition to competition and cooperation. Editor's note: At 8 pm on October 24, pre-sale of Tmall "Double 11" will be launched. At this point, many major e-commerce platforms including JD.com , Pinduoduo, Kuaishou, Suning.com , Vippineshop and other major e-commerce platforms have entered the oldest shopping carnival every year. In addition, Kuaishou, , JD.com, , Xiaohongshu, B station, video account, etc. followed. "Double 11" has been around for 14 years. What has happened to it now compared to the past? □ This newspaper reported comprehensively Changes between platform and merchants No longer stay up late, extend the insured Consumption is getting easier and simpler The annual "Double 11" is here again! This year's "Double 11" has made consumers feel some new changes, such as not having to stay up late to pay for pre-sales, no longer having to calculating discounts, and one-click refund of the difference when buying expensively... Consumers usher in a relatively simpler and clearer "Double 11". During the interview, some industry insiders lamented that from this year's "Double 11", it is not difficult to see that retailers are changing their mindsets. High-quality services are more important than blindly reducing prices. Working together to expand the market can go further than setting barriers to each other. Attract customers with sincerity "This year's 'Double 11' makes people feel more realistic. If you are cheap, you can directly reduce prices, reduce them, buy and get free, and you don't have to burn your brain to calculate discounts like taking math. You don't have to wait until 12 o'clock in the middle of the night for payment, as difficult as grabbing the Spring Festival train ticket. Without fancy ways of playing, merchants show more sincerity." Beijing consumer Liu Qing told reporters. reporter found that many businesses have added some shopping features, which have also changed some habits and practices over the years. For example, the reporter browsed on many e-commerce platforms and saw that the price discount became clear at a glance. JD cross-stores with 50 yuan off for every 299 yuan spent and 100 yuan off for every 1,000 yuan off for every 1,000 yuan off for every 300 yuan spent in the whole cross-stores with 88VIP members receive a large coupon of 820 yuan, and the discount can be added; Douyin launches a short video task competition based on the "30 yuan off for every 200 yuan spent"; Kuaishou has a "10,000-person bargaining group", where users can pay the product deposit in advance. The more deposits the number, the cheaper the product. At the same time, some platforms have also launched new services to make shopping convenient and secure. The reporter saw that this year's "Double 11" will be paid from 0 o'clock in the "pre-sale deposit" stage or "sale" stage, and will be paid from 0 o'clock to paying from 8 o'clock in the evening, so that consumers will no longer have to stay up late; in order to make up orders more convenient, an e-commerce platform has launched the "multi-address ordering" function, that is, in order to make up orders, consumers can turn products from multiple addresses into one order payment in order to achieve full discounts and obtain the maximum discount; some platforms have expanded the shopping cart, expanding the maximum number of shopping carts from 120 products to 300. Consumers are very satisfied with the newly launched service. "Among the many newly launched services in Double 11, I think the most considerate thing is 'freight insurance' and 'one-click price refund'. To be honest, the probability of using these two services is not high, but it is like a promise that you will not be expensive. If you are not satisfied, you will refund it. It shows that the merchant is willing to provide consumers with better services." Beijing consumer Li Qian said. The reporter learned that multiple platforms have launched freight insurance and price insurance services. For example, JD.com upgrades shipping insurance rights, consumers can get free shipping when returning goods, and even the overweight part of the shipping fee is free. Taobao and Tmall have launched price insurance services, with the maximum price insurance time extended from 15 days to 27 days, which basically covers the entire "Double 11" event time. However, consumers should note that these services are only applicable to products with relevant annotations, and products without annotations do not have this kind of protection. reporter also found that for the elderly user group, some platforms have launched manual customer service functions in the elder version, and customer service can help users complete services such as rights protection, refunds on behalf of customers. Competition has faded, there has been more cooperation, and This year, there have been fewer fancy "challenges" between platforms, and the smell of gunpowder has faded. Some of the opponents have smiled at each other for many years to clear their grudges, and some even hugged each other and took advantage of each other. The e-commerce industry has moved from competition to competition and cooperation.During this period, JD Alliance fully resumed cooperation with Kuaishou external links, Suning.com officially entered Meituan , and Tmall started its first Douyin live broadcast. Douyin has reached a cooperation with Ele.me to provide "home delivery" services... Among them, Kuaishou is particularly eye-catching because of "holding JD.com on the left and holding Tmall on the right". A third-party person close to Kuaishou said that Kuaishou not only restored Tmall links, but also restored JD links, mainly targeting the special periodic node of the "Double 11" promotion. As for whether it will recover for a long time, it remains to be seen. The information of was confirmed in the Kuaishou e-commerce customer service phone number. Customer service said that in order to help merchants operate better, the peak e-commerce season at the end of the year will be available for Kuaishou Xiaohuangche from October 28 to December 31, 2022, and the Tmall product link can be used; from October 28 to November 30, JD.com's self-operated product link can be used. It is worth noting that only the links of Tmall and JD self-operated products can be put on the shelves in the Kuaishou live broadcast room, and Taobao’s personal store cannot. Another phenomenon event is that many top anchors jump back and forth on multiple platforms, realizing cross-platform operations. On October 24, one of Douyin's top stars, Luo Yonghao, , appeared in the Taobao live broadcast room. On October 31, Yu Minhong also led the New Oriental team to broadcast
The industry pointed out that the history of top anchors being monopolized by the platform will be rewritten. Top anchors (super salespersons) have become increasingly vocal, and the platform is also becoming more and more mature and calm.
Some industry insiders said that as the "Double 11" shopping festival enters its 14th year, Chinese retailers are facing new challenges and double pressure from the external environment. In this regard, retailers should re-examine their strategies and adjust their focus from past discount promotions to cultivating and deepening customer loyalty, so as to maintain high consumer activity throughout the year, rather than relying solely on "Double 11".
Change of consumer
Change of young people: From "buy, buy, buy" to "0 yuan to get the money"
"Finally all the red envelopes were eliminated, and no one was wasted!" At the middle of the night, online shopping enthusiast Jingjing breathed a sigh of relief and sent a message to his friends with satisfaction.
Jingjing shared a "harvest" joy in a day is an online shopping order. The conspicuous "99 to be shipped" in the screenshot must mean huge expenses, but turning the order from beginning to end is a total of "actual payment ￥0.00", which is a big surprise.
"I have all bought it with red envelopes. This year, following the blogger's guide, I have obtained a lot of red envelopes from the live broadcast room and various coupons. The things I bought are enough to last until the end of the year." Jingjing looked at a series of replies with "so amazing", "how to do it" and "seeking tutorials", enthusiastically shared many "wool guides" he collected.
"0 Yuan Lu": Jingjing's tutorial has opened the door to a new world of consumption for many friends. Nowadays, it is not uncommon for young people like her to keep their wallet tightly and spend "Double 11".
On a social platform, topics such as "Food wool together with Double 11", "Food wool 0 yuan", and "Buy 0 yuan". Many bloggers have compiled tutorials on how to receive red envelopes and coupons, find special products in the live broadcast room, and superimpose multiple discounts. Some netizens kept shouting "Learned" in the comments and posted their shopping list to "submit homework".
In the past, the number of "buy, buy, buy, buy" and used to advanced consumption has dropped sharply. Many of them have quietly turned to completely different lifestyles: on the one hand, they try to control material desires and explore the path of life that suits them; on the other hand, they focus on the ultimate cost-effectiveness, and pursue the same or similar products and experiences with less money.
However, the latter undoubtedly requires more time and energy, comparing prices on multiple platforms, squatting in live broadcast rooms, studying promotional rules, and avoiding merchants' routines... These steps are very cumbersome for ordinary consumers. In contrast, the time-saving and labor-saving "copying homework" practice naturally became popular.
But what many people can hardly imagine is that a new business has also emerged from the experience of saving money.
It is understood that in order to gain popularity, many anchors who are working on "Double 11" will choose to regularly list some "hook products" in the live broadcast room, such as the fruit plate for free shipping for 9.8 yuan for the first order, the storage box for free shipping for 8.8 yuan after completing the sign-in task, and the snail noodles with a superimposed coupon of 5.9 yuan for free shipping for 5.9 yuan. The group owners of the "Wool Group" targeted these ultra-low-priced products, carefully studied the ways to collect and use coupons in each live broadcast room, and understood the merchant's promotion rules, and then compiled a clear "live broadcast room homework table" from it.
From the perspective of shopping platforms and merchants, it is not difficult to find consumers' strong demand for ultimate cost-effectiveness. In fact, this year's "Double 11" has already emphasized real benefits in publicity, less marketing "flower work", and use "real activities" to please increasingly rational consumers. However, Jingjing, who fell in love with "0 yuan masturbation", still couldn't help but look for greater benefits, so she became a loyal fan of the "wool group" and "wool bloggers".
In this regard, industry insiders remind consumers that they should pay attention to identifying information. First of all, it is necessary to make clear that taking advantage of loopholes and "fleece" is absolutely not advisable. If you blindly believe in the information shared by others, it is easy to be deceived and may even constitute an illegal act. For legal and compliant "wool" such as red envelopes in the live broadcast room, it is also recommended that you choose as needed to avoid unnecessary waste. It is worth noting that if too much time and energy is invested, it will affect normal work and life, "free" will become very "expensive".
"It's time to save money, and of course there's not just wool in life. Last month, I bought an online class worth more than 3,000 yuan and was preparing to take the PMP (i.e. project management professional qualification certification). But saving money is a pleasure for me. Maybe when I get idle in the future, I will run a community as a side job." Jingjing admitted.
The change of express delivery
"Double 11" test, express delivery industry service upgrade
With the "Double 11" promotion kicking off on major e-commerce platforms, Postal Express industry will also usher in the annual business peak season. It is reported that this year's express delivery business peak season starts in early November and ends on the eve of the 2023 Spring Festival.
expands the pre-sale scale, home delivery on demand, upgrades insured services, and promotes green and environmental protection of packaging... At present, major express delivery companies are working hard to plan various peak season guarantee service measures, and strive to bring consumers a safer, faster and better delivery experience.
Improve delivery efficiency
Now is the time when yam is on the market in large quantities. In the yam field in Daquhe Village, Wen County, Henan Province, excavators dug soil trenches. The couriers and workers from Zhongtong Henan Wen County outlets are digging and sorting orderly, and putting fresh yams with soil neatly on the ground.
"From National Day to 'Double 11', and before the Spring Festival, it is the peak season for yam sales." Pan Songsong, head of the branch in Wen County, Henan, told reporters that in order for villagers to send yams as soon as possible, the branch directly drove the express delivery truck into the fields, and used special trucks and separate delivery to ensure the quality of yams, while ensuring that all yam express delivery on the same day. It is expected that during this year's "Double 11" period, the business volume of yam express delivery will exceed 50,000 pieces per day.
ensures delivery efficiency. In addition to timely collecting and delivering goods, it is also a key measure to take forward the goods to the warehouse closest to the consumer. According to the person in charge of JD Logistics , Chapter Genyun , during this year's "Double 11", JD Logistics relied on 90 warehousing transfer centers, 212 door-to-door pickup cities, more than 20,000 vehicle resources, and 1,000 high-quality routes established nationwide, helping to improve the timeliness of merchants for warehouse delivery on the entire platform, reduce costs and increase efficiency. By then, consumers in more than 200 cities will have the opportunity to experience the fastest "minute level" delivery experience after paying the final payment.
Cainiao Supply Chain announced the "Double 11" promotion guarantee plan, which shows that it has currently given corresponding measures in terms of warehouse network, digital intelligence, products, operations, services, etc. In terms of protecting merchants, Cainiao will pre-process 80% of pre-sale products to ensure the timeliness of shipments. At the same time, Cainiao has also jointly reserved a warehouse of 4 million square meters, including an epidemic backup warehouse, to support merchants to open warehouses and settle in urgently when needed. At the same time, Cainiao's supply chain has also launched a batch of digital and intelligent products, such as the upgraded "smart eyes", which further expands the management dimension from provinces, cities, districts, and streets to communities.
Improve consumption experience
While consumers "buy, buy, buy, buy", they are also full of expectations for express delivery on demand. For a long time, express delivery cannot be delivered to the door has been criticized by merchants and consumers, especially during the e-commerce promotion period. For consumers with high online shopping frequency, picking up the items by themselves is really a great discount to the shopping experience.
Previously, Cainiao CEO O Wanlin said when talking about the logistics preparations for "Double 11" that the highlight of this year is to provide quality logistics services to merchants and consumers. According to reports, Cainiao has recruited 100,000 additional short-term full-time transportation capacity to ensure that even during the "Double 11" package delivery peak, it can be delivered to the door as usual.
In order to improve consumers' delivery experience, express delivery companies have also taken measures in terminal services. It is reported that Suning.com recently announced that it will upgrade the large-scale "safe installation" service during this year's "Double 11" period, and will expand the scope of integrated delivery and installation services from the original 331 cities to cover all prefecture-level cities and more than 90% of county-level cities across the country. Cainiao also announced that in the next three years, it will invest 1 billion yuan to establish a 10,000-person terminal delivery and delivery team, and realize the "one-time home delivery and delivery" of electrical and home decoration products in more than 2,800 counties (districts and cities) across the country.
Experts said that while express delivery companies consider how to improve consumer logistics experience, diversified service models may be the key point in the next development of the industry. For example, the proportion of consumers who shop online for large electrical appliances and home decoration products such as wardrobes, beds, washing machines is expanding year by year. According to statistics, in the first 10 months of this year alone, consumers bought more than 24 million beds, more than 22 million sets of sofas, and more than 18 million dining tables and chairs on Taobao and Tmall. From this perspective, when consumers shop online, they need more than just home delivery, but also higher requirements for delivery and delivery services.
Promote green packaging
With the arrival of the peak season for express business, the express business volume is expected to hit a record high. The subsequent overpackaging of express delivery has also attracted much attention.
As early as April 2021, the State Post Bureau Office issued the "Special Governance Plan for Over-Packaging and Random Packaging of Mail Express Packaging", which clearly stated that it would take one year to organize the entire industry to carry out special green governance of express packaging. As of the end of September this year, the proportion of the whole industry purchasing and using packaging materials that meet standards and standardized packaging operations reached 90%. A total of 9.78 million recyclable express boxes (boxes) were placed, 122,000 recycling devices were arranged at the postal express business investment outlets, and 640 million corrugated cartons were recycled and recycled.
During this year's "Double 11" period, many express delivery companies have introduced specific measures to control green express packaging. For example, Cainiao announced that from November 1 to November 20, 130,000 Cainiao Station will launch the "Express Packaging and Egg Exchange" activity again. Consumers will leave the express packaging after picking up the items at the station, and can collect eggs after scanning the code. Debang Express announced that it will continue to promote green packaging materials such as electronic face sheets, circulating fiber bags, circulating enclosure boxes, small polypropylene hollow boxes, and further strengthen the efforts to slim packaging and recycling of packaging.
Guan Aiguang, deputy director of the Market Supervision Department of the State Post Bureau, said that to accelerate the green transformation of express packaging, we must continue to work hard to promote the green governance of express packaging, establish a legal standard system covering the entire chain, and actively coordinate the governance with relevant upstream and downstream departments to form a situation of joint management.
"On the one hand, we must promote the revision of the " Provisional Regulations on Express " and other relevant regulations, and increase the green governance of express packaging and other related content; on the other hand, we must follow the task division of labor of the " Guiding Opinions on Strengthening the Standardization of Express Green Packaging ", and put forward standards and revision suggestions based on the actual research of the industry, and promote the issuance of relevant mandatory national standards." Guan Aiguang said that he will conduct research with relevant upstream and downstream departments to systematically sort out the problems existing in the whole chain governance, and study and propose feasible countermeasures. More delivery companies are encouraged to increase the recycling rate of express packaging by introducing incentive measures and other means.
But what many people can hardly imagine is that a new business has also emerged from the experience of saving money.
It is understood that in order to gain popularity, many anchors who are working on "Double 11" will choose to regularly list some "hook products" in the live broadcast room, such as the fruit plate for free shipping for 9.8 yuan for the first order, the storage box for free shipping for 8.8 yuan after completing the sign-in task, and the snail noodles with a superimposed coupon of 5.9 yuan for free shipping for 5.9 yuan. The group owners of the "Wool Group" targeted these ultra-low-priced products, carefully studied the ways to collect and use coupons in each live broadcast room, and understood the merchant's promotion rules, and then compiled a clear "live broadcast room homework table" from it.
From the perspective of shopping platforms and merchants, it is not difficult to find consumers' strong demand for ultimate cost-effectiveness. In fact, this year's "Double 11" has already emphasized real benefits in publicity, less marketing "flower work", and use "real activities" to please increasingly rational consumers. However, Jingjing, who fell in love with "0 yuan masturbation", still couldn't help but look for greater benefits, so she became a loyal fan of the "wool group" and "wool bloggers".
In this regard, industry insiders remind consumers that they should pay attention to identifying information. First of all, it is necessary to make clear that taking advantage of loopholes and "fleece" is absolutely not advisable. If you blindly believe in the information shared by others, it is easy to be deceived and may even constitute an illegal act. For legal and compliant "wool" such as red envelopes in the live broadcast room, it is also recommended that you choose as needed to avoid unnecessary waste. It is worth noting that if too much time and energy is invested, it will affect normal work and life, "free" will become very "expensive".
"It's time to save money, and of course there's not just wool in life. Last month, I bought an online class worth more than 3,000 yuan and was preparing to take the PMP (i.e. project management professional qualification certification). But saving money is a pleasure for me. Maybe when I get idle in the future, I will run a community as a side job." Jingjing admitted.
The change of express delivery
"Double 11" test, express delivery industry service upgrade
With the "Double 11" promotion kicking off on major e-commerce platforms, Postal Express industry will also usher in the annual business peak season. It is reported that this year's express delivery business peak season starts in early November and ends on the eve of the 2023 Spring Festival.
expands the pre-sale scale, home delivery on demand, upgrades insured services, and promotes green and environmental protection of packaging... At present, major express delivery companies are working hard to plan various peak season guarantee service measures, and strive to bring consumers a safer, faster and better delivery experience.
Improve delivery efficiency
Now is the time when yam is on the market in large quantities. In the yam field in Daquhe Village, Wen County, Henan Province, excavators dug soil trenches. The couriers and workers from Zhongtong Henan Wen County outlets are digging and sorting orderly, and putting fresh yams with soil neatly on the ground.
"From National Day to 'Double 11', and before the Spring Festival, it is the peak season for yam sales." Pan Songsong, head of the branch in Wen County, Henan, told reporters that in order for villagers to send yams as soon as possible, the branch directly drove the express delivery truck into the fields, and used special trucks and separate delivery to ensure the quality of yams, while ensuring that all yam express delivery on the same day. It is expected that during this year's "Double 11" period, the business volume of yam express delivery will exceed 50,000 pieces per day.
ensures delivery efficiency. In addition to timely collecting and delivering goods, it is also a key measure to take forward the goods to the warehouse closest to the consumer. According to the person in charge of JD Logistics , Chapter Genyun , during this year's "Double 11", JD Logistics relied on 90 warehousing transfer centers, 212 door-to-door pickup cities, more than 20,000 vehicle resources, and 1,000 high-quality routes established nationwide, helping to improve the timeliness of merchants for warehouse delivery on the entire platform, reduce costs and increase efficiency. By then, consumers in more than 200 cities will have the opportunity to experience the fastest "minute level" delivery experience after paying the final payment.
Cainiao Supply Chain announced the "Double 11" promotion guarantee plan, which shows that it has currently given corresponding measures in terms of warehouse network, digital intelligence, products, operations, services, etc. In terms of protecting merchants, Cainiao will pre-process 80% of pre-sale products to ensure the timeliness of shipments. At the same time, Cainiao has also jointly reserved a warehouse of 4 million square meters, including an epidemic backup warehouse, to support merchants to open warehouses and settle in urgently when needed. At the same time, Cainiao's supply chain has also launched a batch of digital and intelligent products, such as the upgraded "smart eyes", which further expands the management dimension from provinces, cities, districts, and streets to communities.
Improve consumption experience
While consumers "buy, buy, buy, buy", they are also full of expectations for express delivery on demand. For a long time, express delivery cannot be delivered to the door has been criticized by merchants and consumers, especially during the e-commerce promotion period. For consumers with high online shopping frequency, picking up the items by themselves is really a great discount to the shopping experience.
Previously, Cainiao CEO O Wanlin said when talking about the logistics preparations for "Double 11" that the highlight of this year is to provide quality logistics services to merchants and consumers. According to reports, Cainiao has recruited 100,000 additional short-term full-time transportation capacity to ensure that even during the "Double 11" package delivery peak, it can be delivered to the door as usual.
In order to improve consumers' delivery experience, express delivery companies have also taken measures in terminal services. It is reported that Suning.com recently announced that it will upgrade the large-scale "safe installation" service during this year's "Double 11" period, and will expand the scope of integrated delivery and installation services from the original 331 cities to cover all prefecture-level cities and more than 90% of county-level cities across the country. Cainiao also announced that in the next three years, it will invest 1 billion yuan to establish a 10,000-person terminal delivery and delivery team, and realize the "one-time home delivery and delivery" of electrical and home decoration products in more than 2,800 counties (districts and cities) across the country.
Experts said that while express delivery companies consider how to improve consumer logistics experience, diversified service models may be the key point in the next development of the industry. For example, the proportion of consumers who shop online for large electrical appliances and home decoration products such as wardrobes, beds, washing machines is expanding year by year. According to statistics, in the first 10 months of this year alone, consumers bought more than 24 million beds, more than 22 million sets of sofas, and more than 18 million dining tables and chairs on Taobao and Tmall. From this perspective, when consumers shop online, they need more than just home delivery, but also higher requirements for delivery and delivery services.
Promote green packaging
With the arrival of the peak season for express business, the express business volume is expected to hit a record high. The subsequent overpackaging of express delivery has also attracted much attention.
As early as April 2021, the State Post Bureau Office issued the "Special Governance Plan for Over-Packaging and Random Packaging of Mail Express Packaging", which clearly stated that it would take one year to organize the entire industry to carry out special green governance of express packaging. As of the end of September this year, the proportion of the whole industry purchasing and using packaging materials that meet standards and standardized packaging operations reached 90%. A total of 9.78 million recyclable express boxes (boxes) were placed, 122,000 recycling devices were arranged at the postal express business investment outlets, and 640 million corrugated cartons were recycled and recycled.
During this year's "Double 11" period, many express delivery companies have introduced specific measures to control green express packaging. For example, Cainiao announced that from November 1 to November 20, 130,000 Cainiao Station will launch the "Express Packaging and Egg Exchange" activity again. Consumers will leave the express packaging after picking up the items at the station, and can collect eggs after scanning the code. Debang Express announced that it will continue to promote green packaging materials such as electronic face sheets, circulating fiber bags, circulating enclosure boxes, small polypropylene hollow boxes, and further strengthen the efforts to slim packaging and recycling of packaging.
Guan Aiguang, deputy director of the Market Supervision Department of the State Post Bureau, said that to accelerate the green transformation of express packaging, we must continue to work hard to promote the green governance of express packaging, establish a legal standard system covering the entire chain, and actively coordinate the governance with relevant upstream and downstream departments to form a situation of joint management.
"On the one hand, we must promote the revision of the " Provisional Regulations on Express " and other relevant regulations, and increase the green governance of express packaging and other related content; on the other hand, we must follow the task division of labor of the " Guiding Opinions on Strengthening the Standardization of Express Green Packaging ", and put forward standards and revision suggestions based on the actual research of the industry, and promote the issuance of relevant mandatory national standards." Guan Aiguang said that he will conduct research with relevant upstream and downstream departments to systematically sort out the problems existing in the whole chain governance, and study and propose feasible countermeasures. More delivery companies are encouraged to increase the recycling rate of express packaging by introducing incentive measures and other means.
