Recently, Amazon filed its first criminal lawsuit in Italy, filed a civil lawsuit in Spain, and filed 10 other legal lawsuits against bad actors in the United States, all of which are telling Amazon's determination to crack down on false comments.
, all three lawsuits aim to identify and block operators currently operating more than 11,000 websites and communities. Amazon says they are trying to orchestrate fake reviews in exchange for money or free products on Amazon and other online markets.
Amazon account ban storm
According to Xiaolai's observation, Amazon's large-scale account ban has not been once or twice. In the past two years, Amazon's account storm has swept the world, involving thousands of companies, tens of thousands of accounts, and a loss of 100 billion US dollars is all blocked in Amazon's thoughts and frozen.
Amazon's tough attitude, the actions of banning accounts, stores, and freezing funds without warning have made it difficult for some merchants to get out of the "shadow". But from an industry perspective, Amazon's account ban is essential.
First of all, due to the continuous recurrence of the epidemic, all offline consumers have moved online, consumers' consumption patterns have accelerated, and the number of users on online cross-border e-commerce platforms has increased dramatically.
Secondly, the number of users has increased significantly, and some merchants have chosen to browse positive reviews and order volume, thus standing out among e-commerce platforms. In this vicious competition environment, Amazon has to stop it and rectify the competitive relationship between consumers' shopping environment and merchants on the platform.
The way out for cross-border merchants
1. Legal operation on cross-border e-commerce platforms
If cross-border merchants want to continue to develop on cross-border giant platforms, they must prepare the "rules of the game" set by these big players, legally operate their own stores, eliminate their own non-compliant behaviors and dangerous factors, and not violate the rules is the foundation for cross-border merchants to develop for a long time.
2. Join merchants to build a cross-border mall system
Cross-border merchants can join merchants to build a cross-border e-commerce system. The pressure on merchants to spread costs and expenses has not increased, but can avoid the strict rules and storm of account bans on large platforms. At the same time, joint merchants can choose a set of marketing functions of their own platform based on the attributes of users on their platform, which can better accurately connect with the target population and revitalize their own inventory.
3. Improve product cost-effectiveness and attract consumers
Cross-border merchants can also improve cost-effectiveness through their own product quality, attract real consumers to comment, place orders and shop, improve their ranking on the homepage, and promote sales and exposure.
So do you have any different opinions on Amazon’s complaints about 11,000 institutions? Welcome to leave a message in the comment area for discussion!
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