Recently, market research institutions released a monthly tracking report on the online retail situation of the domestic tablet market from January to August this year. Data shows that Huawei 's market share is close to 20%, and together with Apple , occupy half of the domestic market. While increasing market share, Huawei Tablet is also continuing to expand the high-end tablet market. On October 26, Huawei Tablet released its first brand attitude video, showing Huawei MatePad Pro helps users actively face the "deep waters of the workplace" with a "no fear" attitude. While facing challenges, it also conveys the spirit of Huawei MatePad Pro to insist on going its own path, continue to innovate and develop, and not be afraid of hardships. This impressive "no fear" in the film also expresses the confidence and determination of Huawei MatePad Pro to maintain innovation to bring users the ultimate technological experience and continue to deepen its efforts in the high-end tablet field.
Before the emergence of Huawei's MatePad Pro series tablets, tablet products other than iPad Pro had long been facing the embarrassment of "before buying productivity and after buying iQiyi ". This is because although past tablet products emphasize productivity tags, they are difficult to differentiate from iPad in the experience dimension. In terms of the dimensions that high-level professionals valued by performance and ecology, tablet products have not been able to make a leap. This led to a situation where the high-end tablet market was once the dominant iPad. As the representative of the high-end tablet of Hongmeng , Huawei MatePad Pro is changing the pattern of the high-end market of iPad. This time, Huawei tablet shouted the slogan "No fear" and where does the confidence come from? The support from Huawei's numerous innovative technologies, the high-quality experience of breaking boundaries from Hongmeng ecosystem, and the spirit of Huawei's continuous enterprising spirit!
Hongmeng high-end tablets continue to evolve, breaking the boundaries without fear
In 2019, the high-end tablet brand Huawei MatePad Pro series tablets officially arrived, and with its outstanding creativity, it brought a new user experience to application scenarios such as mobile office and online education. In 2020, Huawei MatePad Pro will bring users a smoother user experience.
In 2021, the first MatePad Pro equipped with HarmonyOS. With the full-scene distributed capabilities of HarmonyOS, it has achieved cross-screen collaboration between tablets and Huawei's full-scene terminal products such as mobile phones, PCs, and smart screens. The breaking of the ecological boundaries of Hongmeng Tablet has also opened up the "ceiling" of tablets to form a unique style. Since then, it has continuously expanded the boundaries of tablet experience.
this year. The two flagship tablets Huawei MatePad Pro 11-inch and Huawei MatePad Pro 12.6-inch versions launched by Huawei are even more powerful, forming a "dual Pro" pattern that can fully cover high-end productivity scenarios. The 11-inch version is the thinnest 11-inch tablet currently, with high portability; the 12.6-inch version has an ultra-large screen, which is closer to the office experience of a PC, and can fully meet the mobile office and creation needs of different groups of people.
has strong R&D strength, and the comprehensive experience is not scary
, iPad has always been taking the performance-building route. If the user has low performance requirements, performance waste may occur. Huawei MatePad Pro starts from the experience and accurately grasps user needs. Especially in the face of the trend of mobile office and collaborative creation, Huawei MatePad Pro has brought many unique experiences with the help of Huawei's innovative technology and Hongmeng ecosystem.
For example, by equipped with HarmonyOS 3, Huawei MatePad Pro brings three major black technologies: multi-device communication sharing, remote PC control, and PC application engine, integrating the productivity advantages of tablets, mobile phones and PCs, making Hongmeng Tablet a trinity hyper-terminal and bringing a more imaginative way to use tablets. How to make tablets a real productivity tool rather than a large mobile phone has always been the direction of major manufacturers' efforts. As early as 2019, Huawei pioneered the "parallel vision" function, solved the dilemma of "tablet computer ≈ large-sized mobile phones" and created the "horizontal screen ecosystem". This year's parallel vision on Huawei MatePad Pro has been further upgraded, supporting parallelism of four tasks within the same application. Moreover, Huawei's parallel visibility has an adaptive application of 5,000+, and the horizontal screen ecosystem is more complete.In comparison, although Apple's iPad Pro supports split-screen display function, its application adaptation is not good. Some iOS-only applications can achieve split-screen on iPad Pro, and the horizontal screen experience of other applications is still awkward.
Huawei has also been committed to enriching the tablet software ecosystem. In 2021, Huawei has empowered software such as Evernote, WPS and 000000 through the Pencil Engine stylus engine, allowing the stylus experience to be applicable in more scenarios. On this year's Huawei MatePad Pro, professional applications in the fields of notes, painting, animation, editing, etc. have been further enriched, and they try their best to meet the needs of every professional creator.
In addition to the innovative experience and ecosystem, Huawei MatePad Pro is also extremely powerful in hardware and accessories. Its primary color full screen supports up to 120Hz high refresh rate, 1.07 billion colors and P3 wide color gamut, and the Delta E1 color accuracy fully meets the requirements of professional productivity. The use delay of HUAWEI M-Pencil (second generation) stylus is as low as 2ms, and it also has more accurate handwriting. In conjunction with handwritten notes and painting applications, it can perform color selection across devices and applications, making creation more efficient. The new split intelligent magnetic keyboard supports three forms, adapted to multiple scenarios, and also has a magnetic pen cover, providing stylus users with a simple and easy-to-use storage experience. The key stroke and key layout have also been optimized to make the input more comfortable and smooth.
Hongmeng Tablet Huawei MatePad Pro is redefining the development direction of high-end tablets with three major black technologies, horizontal screen ecosystems and other experiences, and has become the only two players in the high-end market with iPad. I believe that in the future, Huawei MatePad Pro will continue to insist on innovation, achieve continuous evolution, and continue to advance with all users, "no fear".
