Recently, the "China Mobile Internet Development Report (2022)" blue book was released, and "Metaverse" became a prominent word. The report points out that the new economy of the Yuanverse has huge development potential and will guide the financial development innovation direction of a country or region. The in-depth development of the Metaverse will likely reshape the model and ecology of the financial industry, and people are still the most important research and service subjects. The Metaverse represents the integration development trend of virtual space and the real world. VR/AR technology brings users The new immersive scene is considered an important entrance to the metaverse. Virtual digital people and virtual scenes have become the core elements of the metaverse.
Nowadays, people can see the application of virtual digital people and virtual scenes in many industries. digital technology has become a part of life. For example, there are simulated shopping malls for shopping, virtual live broadcasts for e-commerce, and virtual press conferences for marketing activities. Through virtual technology, people's thoughts can be communicated in the virtual world. The Metaverse has gradually penetrated into all walks of life and continues to change users' social habits. and mind. For the new generation of Internet users,
uses virtual digital people and service scenarios constructed by virtual scenes to bring them a trendy interactive experience. As a form of expression of "Metaverse+", it has become a new trend in corporate marketing activities. This form of expression breaks the physical concept of time and space and realizes a new technological audio-visual experience. Its advantages of low-cost, small scenes and large production are even more Brands have opened up a new aspect of marketing activities, and the integration of virtual and reality also provides more possibilities for the development and transformation of various industries.
Shiyou Technology already has a set of mature technical operation processes and solutions in the creation of real-time virtual digital people and virtual content through motion capture technology, from original painting design, to model production, to refined rendering and other subsequent content production. It has mature experience in real-time live broadcast interaction and can achieve deep integration with brand marketing through virtual technology.
Today, Shiyou Technology has worked with many brands to create a number of successful virtual live broadcasts, virtual conferences, radio and television program production, virtual concerts, short video recordings, etc., helping brands unlock the traffic passwords for online activities. It has successively created the "Ayang" virtual IP with CCTV, and has also cooperated to create virtual images such as Baidu Xijiajia, virtual singer Xiao Miao, "Jingdong Dog", "Haier Brothers", etc., and has created a total of 500+ "resurrection" virtual images. IP has become an digital human factory.
Today’s metaverse concept is still in its infancy. Without the full support of web3.0 technology, giving full play to the 2D/3D technology and applications of web2.0 and developing your own digital territory in the virtual universe is more in line with the current needs of enterprises. digital transformation strategy. Using virtual digital people and virtual scenes as a creative experience to attract users will undoubtedly become a necessary digital application for corporate marketing, especially to improve customer engagement.
