In an era when people value appearance more and more, the beauty market has developed rapidly. According to relevant statistics, the current beauty market has a market size of 600 billion. There is also news that it is expected to be in 2025. , the beauty market will reach 1 trillion.
During this year's Jingdong 618, famous beauty industries such as Guangdong and Shanghai led more than 1,000 small and medium-sized businesses to participate. During the pre-sale period, the sales volume was astonishing. In the first 10 minutes, more than 70 products were launched with the brand. The transaction volume increased by 100% year-on-year.
How did businesses recover their confidence after being hit by the epidemic?
Faced with the dilemma of Meng Erda e-commerce, which was caused by poor logistics and insufficient raw materials, which affected finished products and affected sales, JD.com not only helped them avoid logistics assessment, but also gave them more resources during the 618 period.
In addition to helping small brands, JD.com is actually very friendly to big brands. It has also helped merchants create a complete set of resource packaging.
Beauty is indeed a profitable industry in today's society. It is not an exaggeration to say that it has a trillion-dollar prospect. Even in the face of competition from international big names, our local brands are showing a courageous attitude to catch up. When investing Please pay more attention!
