From a configuration point of view, the Xiaomi Mi 12 with a higher screen refresh rate, faster charging, and higher pixels is indeed better. However, from a sales point of view, the iPhone 13 almost "crushes" the Xiaomi Mi 12. The sales of the two products are not of the same ord

Xiaomi announced last year that it will officially compete with the iPhone. The launched Xiaomi 12 also fully competed with iPhone13 at the press conference. From a configuration point of view, the Xiaomi 12 with a higher screen refresh rate, faster charging, and higher pixels is indeed better. , but in terms of sales, iPhone 13 almost "crushed" Xiaomi 12, and the sales of the two products are not of the same order of magnitude.

In this year’s e-commerce festival, the sales of iPhone 13 “beat” all products in the Android camp. Even the sales of mid-to-low-end products that are popular are far inferior to iPhone 13. In addition, data also shows that iPhone 13 has become the most popular product for many months in a row. The best-selling smartphone in the domestic and global markets, there is no product that can surpass iPhone13.

iPhone 13's success, Xiaozhai believes that it is "cost-effective" - ​​compared with iPhone 12 , which starts at 64GB and starts at 6,299 yuan, the iPhone 13, which starts at 128GB and costs 5,999 yuan, is indeed more competitive than the previous generation machine; interestingly, the starting price of iPhone 13 is iPhone 12 is 300 yuan lower, and the starting price of Xiaomi 12 is also 300 yuan lower than and Xiaomi 11.

Xiaomi Mi 12 is one of the few small-screen flagship phones in the Android camp. The display of the phone is only 6.28 inches, while most flagship phones with Snapdragon 8 Gen 1 chips use displays of more than 6.5 inches. The thickness, The weight is also much higher than that of Xiaomi Mi 12; of course, with the small size of the body and the Snapdragon 8 Gen 1 chip, the performance release will naturally not be so aggressive.

The starting price of Xiaomi Mi 12 is 3,699 yuan. At present, the price of the phone on some e-commerce platforms has dropped to more than 2,000 yuan, which is a discount of thousands of yuan compared to the listing price. After the price reduction, Xiaozhai believes that Xiaomi 12 is "cost-effective" "It's much higher than iPhone 13. After all, isn't it a great value to buy a flagship phone from the Android camp for more than 2,000 yuan?"

Xiaomi’s digital flagship mobile phone series also has more advantages than other products in terms of system upgrades. Some system bugs or the addition of new functions are also better than other series of machines; in addition, Xiaomi’s digital flagship mobile phone has sold well in recent years. Xiaomi's investment in manpower and material resources for this series will naturally be higher.

Of course, some friends are looking forward to the upcoming Xiaomi 12S series of smartphones, but Xiaozhai believes that even if this series of machines continues the price of the Xiaomi 12 series, the "price/performance ratio" is not as good as the Xiaomi 12 series mobile phones after the price reduction;