Due to the impact of the epidemic in recent years, many industry giants have misjudged the market, not only misleading the entire industry, but also making themselves very passive. For example, ASML in the Netherlands predicted that chip shortages will continue to exist in the next two years. However, it turns out that the demand for chips is not as great as imagined. Some chip companies' chip prices plummeted by 90% and they were unable to sell them. According to foreign media reports: Kangle Company ( Malaysia ) also misjudged the demand for condoms during the epidemic. Sales of condoms dropped by 40% in the past two years, forcing it to switch to gloves and incurring losses of 40,000 yuan. Many condom manufacturers went bankrupt . Why are
sets suddenly hard to sell?
According to the prediction of Kangle Company two years ago, due to the impact of the epidemic, Kangle Company was forced to suspend production, and there would inevitably be a frightening shortage of condoms around the world. After Kangle Company resumed work, they frantically produced condoms to meet what they thought was a market gap. Influenced by Kang Le's views, many condom companies have sprung up like mushrooms after a rain.
Kangle Company, as the world's largest condom company, can switch to gloves if there is a problem. Those newly established condom companies that have no strength have no other way out but to close down. It's not that Kangle Company is holding back its bad intentions to deceive these peers. It is indeed that its misjudgment of the market was too outrageous. It stands to reason that during the epidemic, everyone can't go out and there are no entertainment activities. Sales shouldn't be so low?
But in fact, only by in-depth understanding of this market can we draw a relatively correct conclusion. The application scenario of most condoms is not at home but in hotels, and most of them are not used by couples. This reminds merchants how important market research is. Predicting the market cannot be taken for granted, and must be truly investigated, otherwise you may suffer big losses! Small and medium-sized enterprises cannot be led casually. If large enterprises have problems, they can also switch to other categories. Small and medium-sized enterprises will directly game over. Why did
transform into gloves?
The demand for gloves during the epidemic is undoubtedly huge. It is a wise choice for Kangle Company to transform into gloves. Executives of some domestic companies said that in the past two years, market forecasts for condoms have suffered a setback. The growth rate of condoms has been slow, while the demand for medical gloves has quadrupled. If you think about it carefully, it is completely understandable that from time to time in China, all employees must be tested for nucleic acid. Companies related to nucleic acid testing have been rapidly rising in the past two years, and it is normal for the demand for these related auxiliary materials to increase. The transformation of
is actually not as easy as imagined. After all, one thing is not the other thing, otherwise there would not be so many companies that use the same thing to go bankrupt. There are still only a few companies that can truly transform successfully. Kangle Company can transform successfully mainly because the funds and technology accumulated over the years have played a role. also plans to add a glove production line in Thailand in the near future.
The failure of condom giant companies to predict market prospects is a tragedy for this society
Why do condom companies’ market predictions that sound reasonable and reasonable end in failure? This reflects a very serious and bad phenomenon in real society, that is, the loyalty of today's couples to their partners is far lower than expected. It has become the norm that most condoms are used in non-couple relationships, and it is far beyond our imagination. Fidelity in marriage seems like a joke now.
Not long ago, there was a strange girl who accidentally discovered that her three children were not her husband's. She actually said, "I have called you daddy for more than ten years, so it doesn't matter whether they are biological children or not." It’s really unbelievable that such an operation is possible! I also have to admire this woman's sophistry ability. In such an unfavorable situation, she can still blame others justly, which is really a talent.
According to statistics, the divorce rate of in the past two years has exceeded 40%. The second-marriage market has actually become an emerging market that can compete with the infant and child market, the elderly market, and the single market. The phenomenon of gender opposition is becoming more and more obvious, and female driver and common man have become long-lasting hot words on the Internet. Some experts said that the divorce market and the second marriage market will provide huge opportunities for future business .
is written behind
This is the best of times, and it is also the worst of times. In this society, people have gradually become impetuous and only care about the improvement of material standards and not the construction of spiritual civilization. The failure of condoms is not a failure of today's entire society. Domestic outerwear and condom companies have suffered a heavy blow due to their failure to predict market prospects. In today's rapidly developing economy, how to get back the most precious things we have lost will be a major challenge in the future!
Foreign media: The condom giant’s sales dropped by 40% due to errors in judgment, and it was forced to switch to making gloves
Sales dropped by 40%! Switching to gloves production, will the world's largest condom manufacturer fail?
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