The "Code of Conduct" of the WeChat public platform has added provisions related to digital collection transactions and clearly stated them. Digital collections refer to the use of blockchain technology to generate unique digital certificates corresponding to specific works and a

WeChat public platform has added new provisions related to digital collection transactions, clearly stating that

's engagement in virtual currency or digital collection business is an illegal business operation, and providing secondary trading services for digital collections will be banned.

1

The digital collection market is hot.

digital collection refers to the use of blockchain technology to generate unique digital certificates corresponding to specific works and artworks. On the basis of protecting their digital copyright, it can realize authentic and credible digital issuance and purchase. , collection and use.

Since the beginning of this year, the digital collection market has continued to be hot, with many products sold out as soon as they were released. For example, during the Beijing Winter Olympics , the Bingdundun digital blind box officially authorized by the International Olympic Committee was put on sale for US$99, and it was quickly sold out on the same day it was sold. At the same time, many major Internet companies have also entered this field and launched their own digital collection platforms.

Many museums are also jumping into the digital collection craze. The cultural and creative digital collections issued by these museums are all selling very well, and they are sold out within tens of seconds of going online. Some of them have become phenomenal hits and are widely sought after by people.

The Sands Museum’s Stone Tiger digital collection.

2

be alert! Some platforms are in chaos

Digital collections, as an innovative application of blockchain technology, are of positive significance to the dissemination of excellent culture. However, due to the short time they have appeared in my country, identification and regulatory standards have not yet been established. Some non-standard businesses and platforms have taken advantage of this opportunity. Making money and infringing on consumer rights.

Behind the popularity of digital collections, complaints come one after another. According to reports, consumer complaints mainly focus on alleged hype and price gouging on the platform; false shipments by merchants and non-refunds; loss of data and theft of purchased collections, etc. The "play method" of

's platform for issuing digital collections is roughly the same: ways to obtain digital collections include pre-sale, auction, lottery, blind box opening, synthesis, new user registration, etc. Users can snap up them for a few yuan to a few hundred yuan. It has become the norm for products to be released in seconds.

Some platforms first attract users with low-priced collections, and then raise the prices of some collections whose actual prices are not high. When users spend a lot of money to buy and resell, the orders are locked for a long time and cannot be successfully traded. After this popularity , the price of the collection will continue to fall, and the user will bear the loss. The "disappearance" scheme by merchants to collect money will also make it difficult for consumers to protect their rights.

3

These public accounts and mini programs have been blocked

It is understood that the public account of the digital collection platform "NFTea Digital Tea Ticket" has been blocked recently. This seems to be the first time that WeChat has banned a public account on the grounds of

"secondary transaction of digital collections" .

According to incomplete statistics, banned accounts include ArtMeta Digital Collection, Yidian Shuzang, Guizang Yuanshi, Hua Sheng Meta, Yuanben Space, Mita Shuzang, Earth Zero, iBox Digital Collection e-commerce and oneMeta, etc. No public. The specific number of banned accounts cannot be verified, but what is certain is that there are not a few digital collection accounts settled. In addition to WeChat mini programs, there are also many digital collection trading accounts on other platforms.

What is worth being vigilant about is that in addition to price gouging and false shipments, there are also many hidden dangers in the transaction security of digital collection platforms.

In this regard, if consumers do not take precautions, they may be deceived and cause damage to their own rights and interests.

Source: Changjiang Daily

Producer: Liu Hong, Huang Linhao

Editor: Zhang Lingling

Proofreading: Liang Tiantian, Gu Peng