China Unicom operators are implementing the business of accurate customer acquisition of big data. Operators’ big data accurate customer acquisition business can help different industries and enterprises save customer acquisition marketing promotion costs, and on average, each enterprise can save 30%-50% of the total promotion cost, and the customer acquisition rate can be effectively increased by about 15%-30%. Operator big data will become a means of great customer acquisition advantages in the daily promotion and marketing of many enterprises. It can be seen that it has become a general trend to enter operators' big data to acquire customers accurately.
Operators have accumulated user data for many years, such as user Internet behavior, user communication behavior, user consumption behavior and other structured data. The data sources of operators' big data are accurate in customer acquisition, real-time visitor data from websites, web pages, high-frequency active user data of mobile apps, 400 phone calls, real-time caller data of landline calls, caller call records, short signal code real-time receiver data, keyword searcher data, etc.
Operator big data application specific situations of customer acquisition in different industries
Currently, the main industries that domestic operator big data can acquire customer acquisition applications:
. Education industry: such as education improvement, vocational education, education training, K12 education, etc., real-time accurate customer resource data can be captured through operator big data modeling, such as education-related websites, crawling real-time visitors, related education vertical APPs can crawl active users, education-related 400 phone calls, landlines can crawl caller data, and caller call records. Or related educational websites, newly registered users of the app can also crawl in real time.
2. Decoration industry: such as new house decoration, second-hand house decoration, villa decoration, commercial decoration, etc., real-time accurate customer resource data can be captured through operator big data modeling, such as decoration-related websites, real-time visitors, related decoration vertical APP can capture active users, decoration-related 400 phone calls, landlines can capture caller data, and caller call records. Or related decoration websites, newly registered users of the app can also crawl in real time.
3. Real estate industry: such as new houses, second-hand houses, commercial real estate, tourism real estate, etc., real-time accurate customer resource data can be captured through operator big data modeling, such as real estate-related websites, crawling real-time visitors, related real estate vertical APP can crawl active users, real estate-related 400 phone calls, landlines can crawl caller data, and caller call records. Or related real estate websites, newly registered users of the app can also crawl in real time.
Automobile, finance, enterprise services, industrial and commercial finance and taxation, lawyers, investment and franchise, etc., can capture the above platforms in real time based on operator big data modeling to obtain real-time and accurate intention customer groups.
How do operator big data obtain accurate customer data resources?
According to the user's Internet behavior, communication behavior and active user location, terminal information and consumption information, users who use 2G, 3G, 4G, 5G operators' mobile traffic, use modeling to analyze the user's traffic on the relevant target website, mobile APP, 400 phone calls, landline Internet usage, how much traffic consumed, how much phone bills consumed, what content was browsed, etc., and then filter the precise intention customer group that meets the relevant industry through the user's behavior characteristics, data desensitization, and provide outbound call system to relevant companies, and related companies can directly call the precise intention customer group through the system to accurately reach, convert, and complete transactions.
