Recently, according to foreign media reports, Apple is developing at least three AR devices, the first of which may be named "Apple Reality Pro" .
. According to Tianyancha , recently, the patent of Apple 's "System, Method and Graphic User Interaction with Enhanced and Virtual Reality Environments" patent has also been authorized to detect input at the location of the virtual user interface object, and to adjust the appearance of the virtual user interface object according to the input moving value relative to the corresponding physical object, meaning The AR device can update based on the real scene.
As early as 2021, Tim cook expressed in an interview with New York Times that AR will be a crucial part of Apple's future, and will replace smartphones and play an indispensable role in all walks of life in the future.
This brings enough attention and expectations to the AR devices Apple will release.
According to the current shipments of mainstream VR terminal manufacturers around the world and the third-party WellsennXR statistics, the global shipment of VR headsets in the first quarter of 2022 was 2.75 million units, and increased by 24% year-on-year.
institutional analysts pointed out that leading hardware manufacturers at home and abroad, such as Apple, Sony , Meta, Pico, etc., will launch the next generation of headsets in the second half of 2022. Hardware upgrades are expected to significantly drive VR/AR consumption demand, and the metaverse will usher in a new round of industrial transformation.
Since the rise of the meta-universe craze, one of the most discussed topics is VR/AR products.
VR/AR is the brain-computer interface , that is, the connector between humans and virtual worlds, and is an indispensable medium and key to enter the metacosmic world.
In recent years, not only major foreign manufacturers such as Apple have begun to open up on AR and VR devices, but many domestic Internet companies are not willing to lag behind and have developed many consumer-grade AR glasses .
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3The domestic market is full of flowers
Nreal As the world's first consumer-grade AR glasses brand, it has launched a new generation of human-computer interaction attributes and immersive experiences with light and convenient AR glasses - Nreal Air.
Nreal Air uses the industry-leading "Jinghong Ruiying" optical engine 2.0, equipped with a maximum equivalent 201-inch AR giant screen, and supports a maximum equivalent 130-inch air projection screen.
It has a two-layer lens design, the outer layer is sunglasses-style light-shading lens, the screen and optical waveguide lens in the inner layer, which contains the latest generation of Sony Micro OLED screen.
This screen adopts Micro-lens microlens technology, subtle screen dynamic response, ultra-high contrast, sharp screen display, full color, self-luminous, and has the characteristics of low power consumption and wide color gamut.
Nreal Air's streamlined appearance design refers to the classic sunglasses shape, which can be worn in various life scenes without burden and convenient; the whole machine weighs only 79g, which is light and convenient, and uses soft braided Type-C connecting wire, paired with a 140° elbow design at the end of the glasses to ensure that it is sensitive to use.
On April 19 this year, Thunderbird Air This consumer-grade AR smart glasses , which was innovatively released by Thunderbird, was also successfully released and launched on JD Mall .
Thunderbird Air uses polarized BirdBath optical solution and Sony Micro OLED display technology, supports binocular high-definition display, achieving 107% sRGB color gamut full coverage, avoiding distortion, color casting and other problems caused by low color gamut, and also ensuring the visual experience of watching a 140-inch high-definition large screen at 4 meters.
In addition, considering that devices such as iPhone do not support the DP protocol, Thunderbird Innovation also provides an adapter, which can be connected through adapter even if the product does not support the DP protocol. In addition, for the consideration of myopia user groups, Thunderbird Air has also passed the German Rhine Eye Protection Certification. The eyes have low blue light and no strobes, which can effectively reduce the visual fatigue and vision damage caused by users to watch the screen.
In addition to the AR glasses that have been launched, there are also many AR glasses in preparation.
According to Huawei Center in April, Huawei Technologies recently announced patents related to foldable AR smart glasses equipment, aiming to reduce maintenance costs and provide slimness. Compact form factor.
. In July, National Intellectual Property Office approved Huawei AR smart glasses patent . The patent smart glasses includes glasses, camera components, telescopic components, rotation components and control systems.
This AR glasses adopt a pop-up camera design. Compared with the pop-up cameras of some mobile phone products, the camera of this Huawei glasses can not only be used as a front camera, but can also be rotated at will, and will also be equipped with an application. The user can activate the camera through the app and control its rotation direction.
Also in July this year, Beijing Xiaomi Mobile Software Co., Ltd. applied for "magnetic AR glasses" was authorized.
The glasses include a frame, a first temple and a second temple, and the frame includes a first connection part and a second connection part. The first temple and the second temple are provided with a magnetic suction piece in the corresponding connection part and are adsorbed and connected by a corresponding magnetic suction piece.
From the perspective of appearance design, Xiaomi magnetic AR glasses have very similar shapes to ordinary glasses, but this magnetic AR glasses also have the advantages of being detachable, easy to carry and install and stable.
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As the port of the metaverse, the future can be expected
022 can be said to be the first year of consumer-grade AR glasses. As the hardware entrance to the digital world of the metaverse, various technology giants have deepened the layout of the metaverse and promoted their development and popularization.
Recently, the well-known domestic market analysis agency iResearch released the "2022Q3 Consumer-grade AR glasses market quarterly analysis". The report stated that the overall sales of the domestic consumer-grade AR glasses market maintained rapid growth in the third quarter of 2022, and the sales of consumer-grade AR glasses have reached tens of thousands of units, and the consumer-grade AR market has fully set sail.
However, although the sales volume seems to be considerable, since the VR device has just been released, it is still in a state of heavy thunder and low rains. At present, domestic affordable AR glasses are essentially a mobile phone projector, without a good software ecosystem, and there are still various defects and shortcomings in hardware.
But whether it is the smart glasses launched by domestic leading Internet companies, or the AR proposed by foreign companies such as Apple, the future terminals will indeed continue to innovate and make efforts in the theme of "glasses".
With the development path of VR equipment, from the initial popularity, the cold reception after encountering bottlenecks and resistance, the technology has been innovative and breakthroughs, and the ecology has been improved again. It can also be seen that AR products are similar to it, and do have high development potential, and the upper limit is still very high.
VR market is now expanding, and PICO 4 online sales have reached 46,000 units. VR may be the first terminal to successfully enter the metaverse, but it is more lightweight and more capable of hybridizing virtual and real AR stamina.
As for future development expectations, on the one hand, we can expect what kind of experience Apple will bring to us based on its strong ecosystem, and on the other hand, we also look forward to the development of AR by domestic manufacturers, hoping to achieve overtaking in the meta-universe era and electronic terminals.
Author: Tan Ying Typesetting: Kong Hanyue
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