I believe that many novice sellers will be confused about this question before officially entering Amazon : Do you have to register a trademark for Amazon? Today's article will answer this question for you.
First of all, it is certain that you can open a store on Amazon without a trademark! However, the time required for trademark application is slightly different in different countries/regions. It is recommended to put the agenda on the early stage of opening a store and proceed simultaneously. The reasons are as follows:
1. Accelerate new store placement: Only after brand registration can you use brand name, as well as brand building tools such as graphics, text, video, brand flagship stores, etc. in Listing, and new stores can also place orders quickly.
2. Strengthen control over Listing: Owning a brand can also prevent the abuse of brand names and trademarks, and report them to Amazon when encountering infringement.
3. Avoid trademark registration: Many sellers have the idea of "making sales first and then making brands", but this may lead to finding that the trademark has been stolen when applying for trademarks in the future.
Brand sellers have the following advantages on the Amazon platform:
1. Brand registration: protects and builds your brand on Amazon. The Amazon brand is a self-service and free service that is open to brand owners, which can unlock a series of brand protection and creation tools to help brands better control product information and improve.
2. Brand protection: uses multiple means to actively prevent counterfeit goods and protect the brand. ① Automatic protection: Amazon automatically monitors and removes content suspected of infringement/inaccurate content to the brand owner ② Report violations: Brand owners can report suspected violations to Amazon ③ Automatically remove: Project Zero allows brand sellers to remove counterfeit products by themselves ④ Prevent fakes in advance: Transparency provides a unique tracking barcode for each product to prevent counterfeit goods in advance.
3. Brand marketing: improves product sales and brand awareness . ① Shape the brand image: Through brand flagship stores, A+ pages, Amazon review plans, etc. ② Increase brand traffic: Through brand promotion, brand drainage reward plans, growth opportunities, virtual bundling and other tools
4. Brand data: enhance consumer and brand insights. Sellers can check whether
or above is the suggestions on whether the store or trademark should be registered first through the backend brand analysis report, brand control panel and other tools. Friends can also choose the most suitable method according to their actual situation. For more cross-border policies and related operational knowledge, please continue to pay attention to us. Wimoor erp is the first 100% open source and commercially available Amazon erp system in China.
