6 news on June 26, market research agency Counterpoint announced the Q1 2022 global high-end smartphones (above US$400) sales list: Thanks to the unusual popularity of iPhone13, Apple gained 62% of the market share. Due to chip supply cuts and other factors, Huawei 's market share dropped from 9% to 3%, ranking sixth on the list. The following is a more detailed situation and analysis of this list, I hope it will be helpful to everyone.
With its aggressive pricing strategy and more balanced hardware configuration, iPhone 13 has become the best-selling smartphone in the world, and has currently held the top spot for 6 months. Judging from the sales volume of single mobile phone products, the top four on the list are all Apple mobile phones. The total market share of 4 models reached an astonishing 53%. iPhone13 has a 23% market share, and the best-selling Android phone Samsung S22 Ultra only has a 3% market share. Judging from statistics, the share of domestic manufacturers in the high-end mobile phone market is indeed pitifully small, which is one of the main reasons why they are keen to impact the high-end mobile phone market.
ranked second is Samsung . Due to the delay in the release of the S series, its market share dropped from 18% to 16%. In addition, the cancellation of the Note series is also one of the main reasons for the decline in share. However, there is nothing wrong with this change and direction, but the rise of folding screens will take some time. Compared with Android manufacturers, Samsung has an absolute advantage in the high-end mobile phone market. The best-selling Android flagship phone Samsung S22 Ultra has captured 3% of the market share. As sales of foldable screen mobile phones increase, Samsung's share of the high-end mobile phone market is likely to further increase.
Ranking third is OPPO mobile phone, which has a 5% market share in the high-end smartphone market. This data includes OnePlus mobile phone , which has returned to OPPO. Considering OnePlus’ position in the high-end mobile phone market, OPPO’s ranking and market share are quite in line with expectations, and may be one of the main reasons for the increase from 4% to 5%. At present, OPPO has launched a long-term strategy of self-developed chips. Whether it can become the second domestic mobile phone manufacturer with self-developed chips, perhaps only time will tell us the answer.
ranked fourth is Xiaomi , its market share is 4%, which remains unchanged from last year. The fifth and sixth places are vivo and Huawei respectively. Their market share is 3%. The market share of other manufacturers has increased from 5% to 5%. In the absence of 5G and self-developed chips, Huawei can still maintain a 3% market share and indeed has very strong brand strength. As for vivo, its high-end model releases are concentrated in April, and I believe it should have good results in Q2.
Generally speaking, in the global high-end mobile phone market, there is still a big gap between domestic mobile phone manufacturers and industry giants. Among them, , apple, and Samsung occupy 78% of the high-end market share, while domestic mainstream mobile phone manufacturers only have 15% of the market share. As the number and sales of high-end smartphones continue to increase, everyone is working hard to launch a charge into the higher-end market. The premise is that they must have brand influence and innovation capabilities. As of Q1 2021, high-end smartphones accounted for 29% of the global smartphone market share in terms of quantity and 65% of the global smartphone market share in terms of sales. If you want to have higher profits to support self-research and innovation, entering the high-end mobile phone market may be the only solution at present.
Qi Yanji’s words:
Regarding the 2022 Q1 high-end smartphone list, Qi Ji’s thoughts are as follows: The prices of smartphones have been rising in recent years, but the sales and share of domestic high-end smartphones have still not increased significantly. The world is still dominated by Apple and Samsung. If domestic mobile phones want to gain a foothold in the high-end smartphone market, they also need to improve their product competitiveness, self-developed chips and innovation capabilities.
I am Qi Ji, and the above is Qi Ji’s idea. It’s not easy to create original code words. If you like it, please remember to follow Qi Ji’s thoughts. You can also like, forward and comment. More interesting digital information is waiting for you to chat. The picture comes from the Internet and has been deleted!
