Xiaomi 12s series will be released on July 4th, Xiaomi has started to warm up. The confident Mr. Lei accepted an interview and shared some news about Xiaomi.
When asked why Xiaomi approached and Leica to cooperate, Mr. Lei said that it was actually Leica that approached Xiaomi. Xiaomi is very famous in Germany, so Leica found Xiaomi for cooperation. Xiaomi is very proud of this and thanks Leica for its recognition of Xiaomi.
In fact, Leica has been cooperating with Huawei .
Huawei’s journey from being the best in the world to reaching its peak state is also inseparable from Leica. When Huawei entered the high-end market, it specifically sought out Leica and launched a mutually beneficial cooperation. With the help of Leica, Huawei has successfully created a top-notch camera system for its flagship mobile phone, especially its performance in dark light. It can be said that it instantly beats , Samsung, and Apple, and has firmly established itself as the number one camera system.
Huawei has won not only the support of domestic fans, but also the high recognition of international fans. It has even become a slogan to buy Huawei when buying a mobile phone. Huawei's mobile phone sales even surpassed Samsung and Apple at one time, becoming a veritable leader in the industry.
However, Huawei was subsequently sanctioned by the United States. It lacked chips and was unable to carry Google's three-piece set. This can be said to be fatal to Huawei's influence. Especially in overseas markets, not many fans will pay for a mobile phone that cannot carry and Google .
Huawei had to shrink its battlefield, gradually give up the international share it had finally won, and focus on the domestic market. The breakup with Leica is naturally part of the question. After all, the marginal benefits of and in cooperation with Leica have been exhausted, and Huawei itself has been able to independently complete a luxurious camera system.
But Leica, which had tasted the benefits after cooperating with Huawei, obviously did not intend to stop taking action, so it found Xiaomi, which was bullish.
Xiaomi's recent sales can be said to have grown by leaps and bounds, surpassing many domestic rivals, second only to Apple and Samsung, and is considered the most promising mobile phone manufacturer after Huawei. Leica definitely regards Xiaomi as a potential stock.
Xiaomi is just worried that the camera system on its high-end mobile phones is not recognized by users. There is no objection to the olive branch extended by Leica. The two parties hit it off immediately and started a new round of cooperation.
is endorsed by Leica, coupled with Xiaomi's own accumulated experience, and Huawei's influence with Leica, fans are full of expectations as to what level Xiaomi's new machine can achieve in the camera field.
In addition, Mr. Lei also said in the interview that Xiaomi 12s will no longer send DXO for testing.
DXO, as an authority in the field of mobile phone camera evaluation, has become a standard that consumers will focus on when purchasing mobile phones. However, the reputation of DXO has continued to decline. For example, Apple and Samsung are obviously very capable in taking pictures, but because they did not take the initiative to submit tests and recharge DXO, they did not get a high position in the rankings. This makes more and more consumers feel that DXO is not very reliable.
It is right that Xiaomi’s new phone does not participate in DXO. Xiaomi has its own training style, and with the blessing of Leica, it is fully capable of creating a camera mode that consumers like. There is no need to follow the DXO model. Even if the new function is approved by DXO, if it is not welcomed by fans, it is destined to be unable to increase sales.
does not send DXO for testing. You can use the money saved wisely, or simply give it to consumers. This is actually good for the reputation of Xiaomi's new phone.
Xiaomi's new phone has not been officially released yet, but judging from the warm-up effect, Mr. Lei personally participated in the battle, which is quite impressive. Looking forward to the actual performance of the real machine.
