relies on cheapness to attract consumers. Although it can achieve good results in the short term, it is very difficult to achieve long-term results because there is no technical threshold for being cheap. In other words, other businesses can also do it. This situation is very common in the mobile phone industry. Typically, Xiaomi quickly gained a foothold in the market by relying on its high cost-effectiveness, and its performance grew very quickly. However, as more and more brands released cost-effective mobile phones, the share of Xiaomi mobile phones also gradually increased. More and more tired.
There is another completely opposite example in the mobile phone industry, that is, Apple mobile phones. Apple mobile phones are really not cheap. Nowadays, the main sales models of Apple are basically priced at around 6,000 yuan. However, although it sells It’s not cheap, and there is still an endless stream of people willing to buy it, because it not only has its own unique iOS system, but also its own processor, and it truly relies on technology to attract consumers, such as iPhone13 this Apple company last September The mobile phones released are still extremely popular today.
During the e-commerce festival in June, although major Android mobile phone brands significantly reduced the prices of their models, and the prices of many Android flagships even dropped by thousands of yuan, the best-selling mobile phone was the expensive iPhone 13. Even the sales volume of some low-priced 100-yuan phones cannot keep up with it. In fact, according to statistics from e-commerce platforms, the sales of the ten best-selling Android flagships during the e-commerce festival are far less than those of the iPhone 13. , which shows how well it sells.
Although the price of iPhone 13 has dropped a lot like other Android phones during the e-commerce festival, even the price of the 128GB standard version originally priced at 5,999 yuan has dropped below the 5,000 yuan mark. You can buy it for only 4,999 yuan, a drop of up to 1,000 yuan. Yuan, but its price is still not cheap. The reason why so many people are willing to buy it is mainly because it has core competitiveness that other rival models do not have. These special technologies are the fundamental reason why Apple mobile phones have been selling well.
Take iPhone13 as an example. It is equipped with Apple's self-developed Apple A15 bionic chip. Not only does its performance far surpass Qualcomm flagship processor, but Qualcomm's processor also generates heat, because the performance gap between other Android flagships and iPhone13 is just It’s bigger. In addition, because of the different underlying logic, the smoothness of the iOS system is not comparable to that of Android phones. In addition, iPhone13 also has a super ceramic panel and supports IP68 top waterproof function, and its durability is better than that of most Android phones. Even better.
Therefore, even if the price of such a mobile phone is high, there are still many people willing to buy it. However, after the e-commerce festival in June, the price of iPhone 13 also began to rise. Fortunately, July has arrived, and the e-commerce platform has ushered in a new round. Subsidy, the price of this hot-selling iPhone has hit a new low.
28GB standard version only costs 4809 yuan, which means that it has dropped by 1109 yuan ten months after its release, and the 256GB version of iPhone 13 priced at 6799 yuan can now be purchased for only 5609 yuan. It is expected that its sales will usher in a new wave of sales. The market has soared. Facts have proved that possession of core technology is the real long-term competitiveness. Domestic mobile phones really need to work hard.
