If you carefully check the launch dates of flagship phones from various manufacturers, you will find that most of them are concentrated in spring and autumn. Unless there are special circumstances, a new flagship product will not be released in the hot summer.

If you carefully check the launch dates of flagship phones from various manufacturers, you will find that most of them are concentrated in spring and autumn. Unless there are special circumstances, a new flagship product will not be released in the hot summer. The reason is obvious. In summer, the temperature is often above 35°C, and the heat generated by the machine will greatly reduce the reputation of the product. At the same time, the performance of the two chips launched by Qualcomm in the past two years was unsatisfactory in terms of power consumption. It was once overtaken by the Dimensity chip , not to mention Apple's A-series chips, which have always been the leader.

It can be seen that the Snapdragon 8+ chip must have a very good performance in power consumption control this time. If Qualcomm does not show some real skills, I am afraid that the reputation of Xiaomi will be ruined. At the same time, the following Dimensity chips are also gradually eroding the market of and Snapdragon . Lei Jun also stated on Weibo that as a chip with very strong performance, the power consumption caused by bursts of performance is often difficult to control, so the energy consumption ratio is more important for flagship chips. The Xiaomi 12 series chips equipped with Snapdragon 8+ have the same performance, compared with the previous generation, the CPU power consumption is reduced by 33%, and the GPU power consumption is reduced by 30%. The energy efficiency improvement is shocking! Such achievements are closely related to TSMC’s 4nm advanced technology, Qualcomm’s R&D capabilities and the training of MIUI.

After the energy consumption ratio is controlled, the most direct result is that the phone heats up less and the battery life is longer. According to data officially released by Xiaomi, the battery life of Xiaomi Mi 12S has been greatly improved. Compared with Xiaomi Mi 12, the battery life has increased by 15%. One charge per day is not a problem at all. At the same time, a new type of battery material is also used this time - the second generation silicon-oxygen anode battery. This is a battery material often seen in new energy vehicles, and the battery energy density can be further improved. The second-generation silicon-oxygen anode battery will be used in the Xiaomi 12S Ultra model, and the Xiaomi 12S is equipped with the new generation lithium cobalt oxide battery , which also has excellent performance in terms of energy density and heat control.

At the same time, this conference will also feature the long-awaited co-branding between Xiaomi and Leica . As the first joint product, the Mi 12S series, Leica has given Xiaomi full trust and authorization. The Xiaomi Mi 12S series will have two types of Leica native image quality at the same time, one is the "Leica Classic" full of German flavor, accurately presenting Leica's century-old aesthetics. The other one is "Leica Vivid" jointly developed by Xiaomi and Leica, which brings a new color palette to mobile images. At the same time, the four official Leica filters installed in the latest Leica camera M11 are also available in Xiaomi 12S series mobile phones.

The two consecutive generations of Snapdragon chips have dealt a huge blow to many mobile phone manufacturers, especially Xiaomi, which has experienced a series of incidents such as WiFi burning and cameras abnormally stopping working. But Xiaomi still chose Qualcomm, not because it had no other choice, but because the Snapdragon chips in its flagship series do provide relatively good solutions. But what is most worth looking forward to is Xiaomi’s self-developed Pengpai chip, which will one day be able to compete with it.