1. What is conference marketing
Conference marketing is conference marketing, which is a sales method that searches for intended customers and sells products through value-added services and product briefing sessions. The essence of conference marketing is to lock and develop target customers, output corporate image and product knowledge to customers in an all-round way, and provide care and hidden sales to intended customers as an expert consultant.
Conference marketing belongs to single-layer direct sales. At present, the names of this sales model are not uniform. Some are called science marketing, experiential marketing, value-added service marketing, etc. Among them, conference marketing is the most commonly used. But no matter what the name is, conference marketing is one of the sales weapons with huge sales power that has been created based on its own reality since the reform and opening up. So far, sales promotion has been increasingly used in all walks of life and is the most effective retail method for products.
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2. Key points of conference marketing
For us to hold a successful conference marketing, we need to do the following:
1, Intentional customer classification: Confirmation of this event theme, and then obtain part of the customer data through online and offline promotion of one's own products or corporate brands, and screen out the customer groups within the intended range
2, Invitation of intended customers : At present, the most common data information is the phone number , so we need to make phone calls to communicate the specific needs of customers and promote our products or corporate brands, so that customers can have a basic impression. In the follow-up, we can deepen the impression and invite customers, friends and family to the site to hear details about the products. Lectures and interviews with our professional lecturers.
’s statement that the more people you invite, the better, and it is in line with the atmosphere of the scene, does not necessarily apply to all products. There are also some products, such as AI, where the number of people inviting people is good or not. This requires making invitations based on the actual needs of our products. The number of customers and the screening of customers are divided into
3 and users: Before customers come to the site, we classify and arrange the corresponding positions according to our understanding of the customer's situation and consumption potential, and match the relevant person in charge to achieve the tonality of the entire activity.
4, refine the layout of the conference marketing venue , so that customers feel very considerate and comfortable and feel at home. cooperates with professional lecturers to explain , creating an atmosphere and interaction (usually there will be product discounts or coupons on site) , causing customers to have impulse consumption or a mentality of plundering wool), and then have a dedicated person in charge to communicate with the target customers again, to achieve on-site product transactions
5. After on-site marketing, the sales are not really over, Re-promote through on-site recording, so that customers who are unable to come to the site and new intended customers can consult , continue to follow up, communicate over the phone and achieve some product transactions. For customers who have completed transactions with
6 and , we also need to continue to follow up and return visits to to understand customer satisfaction and the handling of customer problems, so as to achieve customer satisfaction with the product and corporate brand so that they can repurchase or encourage friends and family around them. Purchase and realize the transaction of another part of the product.
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In summary, holding a successful exhibition not only requires consultation, follow-up and invitations for product promotion before on-site marketing, but also requires promotion consultation and invitations after on-site marketing. Follow-up visits are equally important. Only by making the best use of sales data can the performance of the products sold be increased steadily.
In the entire process of sales promotion, whether it is customer invitation, consultation, follow-up and return visit, a large number of outbound calls are inevitable. To meet the development of the entire sales process, a stable outbound call line is indispensable. .
Zhihu Cloud has been in the field of outbound calls for 16 years. It has rich line resources and stable lines. It specializes in formulating suitable outbound call plans for enterprises and effectively solves various situations in your outbound calls. Professional people do professional things and solve outbound call problems. You leave it to us, you are only responsible for performance improvement!
