With the official introduction of the Metaverse, major Internet companies have successively launched Metaverse products with their own unique concepts and continued to expand their capabilities. The first proposer of the Metaverse in China, the popular social application Soul, under the leadership of its founder Zhang Lu, has already created a relatively complete Metaverse system for young people, launched many Metaverse-related gameplays, and gained platform users love and praise. In order to meet the richer metaverse social needs of Generation Z, Soul Zhang Lu’s NAWA engine independently developed and built by her team has also been officially launched recently.
Overseas major manufacturers compete for the Metaverse
Overseas, many Internet giants have empowered the Metaverse experience in the hardware dimension, which is slightly different from the social Metaverse created by Soul Zhang Lu in China.
Not long ago, global technology giants Google demonstrated a new generation of AR glasses concept machine at the 2022 I/O Developer Conference. This is Google’s return after releasing its first AR glasses in 2012. In addition, Google also revealed immersive 3D real-life maps, AI system LaMDA follow-up product LaMDA 2 and other products centered on the ecological layout of the Metaverse, attracting widespread attention from the outside world and considered to be a signal for it to actively promote the Metaverse strategy.
Another giant company Microsoft is building its own "industrial metaverse". Microsoft announced on May 24 that Japan's Kawasaki Heavy Industries has become a new customer of the company's industrial metaverse, and they will use Microsoft's HoloLens headset to help build robots. Prior to this, Microsoft's industrial metaverse already had two heavyweight customers, Heinz and Boeing .
It is understood that Microsoft first launched HoloLens in 2016, which allows the wearer to experience augmented reality by overlaying digital images in the real-world environment. Microsoft's Industrial Metaverse is meant to bring together many of the company's technologies, such as cloud computing, to help workers and managers make products faster and more efficiently.
Chinese Metaverse: Developing and Growing in the “Scenario”
In China, the Metaverse has also become the key to the strategic layout of leading companies. What is different from overseas metaverses is that the exploration of domestic companies pays more attention to the in-depth integration of scenes, such as shopping, music, social networking, etc. Among them, the social metaverse created by Soul Zhang Lu is extremely popular among the current young people. The rich social scene also allows young people with different interests to find a platform to display here, attracting more like-minded people through resonance. partner.
Soul Zhang Lu proposed in the early days to build a social metaverse linked to Soul with users. In addition to constantly updating immersive and gamified scenes, Soul App is also continuing to make efforts in metaverse-related technologies. Recently, Soul Zhang Lu and her team launched the independently developed NAWA Engine based on their innovation and accumulation in 3D Avatar and other technologies.
The main interface of Soul App has been launched with the NAWA logo
. It is understood that this self-developed engine integrates AI, rendering and image processing, and users can achieve low-cost, high-efficiency and diversified 2D/3D scene shaping through it, such as Soul App. Popular 3D face pinching function and other personalized production. With the support of NAWA, Soul has formed a closed loop from technology self-research to product implementation and user experience. With the extremely enthusiastic Generation Z users and the popular 2D/3D face pinching function, Soul App’s social metaverse has begun to take shape in many aspects such as content, technology and operating logic. A report released by
international consulting firm Analysis Group stated that starting from 2022, the Metaverse will make a huge contribution to the world economy, and its contribution to global GDP in the next ten years by 2031 can reach 3 trillion US dollars. The report also pointed out that the metaverse has not yet been truly formed, but with the improvement and popularization of technology, it will have a deeper and wider impact on the world. Building a real metaverse industry and generating economies of scale requires the joint efforts of all links in the industry chain.
The "enclosure" of major domestic and foreign companies has become unstoppable. Topics such as the Metaverse and web3.0 have become hot stories in the second half of the Internet. Driven by capital, giants are playing with new access devices, while those with a foothold in games, social networking and other fields Internet companies are also exploring development space.Under the general trend, instead of shouting slogans and looking forward to the arrival of the metaverse, it is better to return to the product itself like Soul and let this layout for future people begin as soon as possible.
Soul Zhang Lu, as the resonance partner of many young people, has been constantly studying how to tap the social potential of young people and how to help young people find their self-worth in social interactions. The emergence of Soul's social metaverse is the result of Soul Zhang Lu's continuation of the original venture. Soul hopes to use diversified social scenes to bring a real, comfortable and immersive social atmosphere to young people, so that young people can find themselves in the metaverse and shine in a unique way in the metaverse.
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