"China's rapidly developing wave of digitalization and intelligence is difficult for other markets to match or copy. As a technological innovation company, Epson is very honored to be deeply involved in and develop the Chinese market."

2024/06/2615:20:32 technology 1362

Development." Akihiro Fukaishi, chairman and president of Epson (China) Co., Ltd., said in a recent written interview with a reporter from Xinhua News Agency.

The National Convention and Exhibition Center (Shanghai) taken on October 31, 2021 (drone photo). It was brought to the National Exhibition and Convention Center (Shanghai), known as the "Four-leaf Clover", which greatly amazed the visitors. An international company that uses industry-leading technology to showcase authentic culture in China... Epson's participation in the exhibition reflects the development ideas of this multinational company to deeply explore the Chinese market.

Epson is one of the first foreign-funded companies to enter China after the reform and opening up. It has been doing business in China for more than 40 years and has achieved good results in printing, projection and other fields. When talking about the company's development in the Chinese market, Akihiro Fukaishi is very proud. He told reporters that the reason why Epson has been able to grow and develop rapidly in the Chinese market is due to China's long-standing open policy and inclusive concept.

As of March 2021, Epson's production output value in the Chinese market accounted for approximately 23% of the group, and its sales accounted for approximately 12%. Especially since the outbreak of the new crown epidemic, Epson has only achieved growth against the trend in the Chinese market. According to Akihiro Fukaishi, this achievement is inseparable from the opening of the Chinese market. He said: "Openness, inclusiveness and co-creation are the first principles and inevitable elements of industrial and economic development."

On November 5, 2021, at the Epson booth in the technical equipment exhibition area of ​​the 4th China International Import Expo, staff demonstrated the use of bicycles The energy generated allows the inkjet printer that applies cold printing technology to work. Xinhua News Agency (photo by Hao Zhao)

Shen Shi Minghong is very optimistic about the development prospects of China’s economy, especially the opportunities brought to enterprises by the wave of digitalization and intelligence. He said that on the industrial side, China is actively developing "intelligent manufacturing" innovation to promote high-quality economic development; on the consumer side, the Chinese market continues to put forward higher requirements for smart products and more convenient digital lifestyles.

For Akihiro Fukaishi, the innovation and development opportunities brought by the Chinese market are more challenging, more diverse, and more leading of the times. Such a market also drives companies to continuously iterate technology and launch new smart technologies and solutions. From robots that can complete more precise work, green agriculture, to using small programs to achieve one-click printing, these new attempts at digitalization and intelligence are manifestations of Epson's active innovation with Chinese partners in the rapid development of the Chinese market.

Shenshi Minghong said that Epson adheres to the development strategy of "technology + localization" and "co-creation" in the Chinese market and will continue to promote the innovation and implementation of green technologies and products.

This year coincides with Epson's 80th anniversary. Akihiro Fukaishi told reporters that in the low-carbon and digital era, Epson will continue to increase investment in the Chinese market, actively innovate with Chinese partners, and achieve better and longer-term development in the Chinese market.

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