was in college, a classmate changed his mobile phone. I recommended Meizu MX4 Pro without hesitation, because I have been paying attention to this phone for a long time. It has good looks and super high configuration, and it also has the reputation and system of Meizu . When the phone arrived, I felt it for the first time. It was indeed very good, but in the end it turned over!
If I remember correctly, this should be the first 2K resolution smartphone among domestic mobile phones. I, who have never seen the world, saw the display effect. It was not too clear and delicate, but the battery life was terrible during use. It crashed and froze, causing my classmate to complain several times. Since then, I have learned something. When buying a mobile phone, you can’t just look at the configuration!
But I have to admit that Meizu still had a very high status among domestic mobile phones at that time, especially the MX5 series in 2015, which pushed Meizu mobile phones to its peak, with annual sales of more than 20 million units, and then it began to decline. , until now it was acquired by Geely , although it struggled hard in the middle.
Looking back at the development history of Meizu, it can be roughly divided into four stages: the first stage is the MP3 era, the second stage is the era of domestic smartphone disruptors (representative machines include M8 and M9), the third stage is the dream era (MX series), and the fourth stage is Return to Meizu in stages.
Meizu started out as an MP3 player. It imitated Apple’s iPod and launched the M3 and M6. It became the big brother in the domestic MP3 market and gained a large number of followers;
Entering the era of smartphones, Meizu’s response was very rapid, with a The M8 smartphone was born. Since there was no Android mobile system at that time, was customized based on the windows ce system. In order to have a different experience and difference, Meizu re-developed a set of UI on windows ce, and also specially customized and developed different Few tools, it is precisely because of this system that Meizu has its own advantages. The first smartphone M8 sold 100,000 units in 2 months. The results are very impressive, but because the appearance is too similar to Apple Yes, it is said that after receiving a letter from Apple’s lawyer, the phone was forced to cease production.
MX series is called the bit dream series. It also has its own design language starting from MX, with stunning appearance and exquisite workmanship. MX4 Pro and MX5 are good representatives. Just when the dream started, I met and Xiaomi . The two brands have different directions. One is "born for fever" and takes the cost-effective route, while the other redesigns and polishes the "small but beautiful" route. In the end, the market and time gave result.
After Meizu Pro7, founder Huang Zhang "re-emerged" and created a "outstanding work" Meizu 15, but it still failed to save Meizu from its difficult situation. Time waits for no one, Huawei , OPPO , vivo and many other domestic brands have emerged. Meizu’s living space is getting smaller and smaller. It has cut off Meizu and closed more than 2,000 offline stores. In the end, Meizu mobile phones will be "small but beautiful" or "smaller and more beautiful". beautiful".
Meizu had a good starting point, but fell behind in the race. There are two reasons that cannot be ignored: Huang Zhang and MediaTek . Huang Zhang dominates the entire product orientation, ignoring the dynamics and essence of the market. There is a trend of building products behind closed doors, which I think is a good trend. The price of new machines is high and then quickly starts to dive again;
uses Samsung chips from the beginning to insisting on using them. MediaTek went high-end. You must know that MediaTek at that time was more synonymous with copycat phones. After persisting for several years, it became clear that was not the trend and was not right. It gave up MediaTek and switched to and Qualcomm . Meizu was also unlucky and encountered a loss when switching to Qualcomm. Chain, and several times, MediaTek, which gave up, has become more and more high-end. The emergence of Dimensity series has begun to gain a foothold in the disrupted market. Dimensity 9000 challenges Qualcomm Snapdragon 8Gen1, but Meizu can no longer go back. , I can only bite the bullet and follow Qualcomm, or else I can’t blame Meizu.
In recent years, Meizu has been struggling and has been working hard for or. After the Meizu 18S series, no new phones have been released until July this year. Although Snapdragon 8Gen1 did not perform very well, other companies have also launched it. In the first half of the year, Meizu did not have a new flagship phone equipped with this chip. Many people wondered if the new Meizu phone was gone and the Meizu brand was about to disappear.
It turns out that Meizu has been negotiating with Geely (a mobile phone subsidiary of Geely) about the acquisition. In June, it officially disclosed the acquisition plan and officially signed a contract with Xingji Times on July 4. At the ceremony, rare founder Huang Zhang and Chairman of Xingji Times/Chairman of Geely Group Li Shufu attended the signing. Since then, Xingji Times has held 79.09% of Meizu’s shares, and Huang Zhang’s shares have dropped to 9.79%. He only serves as a strategic consultant for Meizu’s technology products. Huang Zhang, who has been in and out several times, is no longer leading the product direction. This also declares the Huang Zhang era’s Meizu also came to an end.
No matter whether Geely is a "drunkard" or not, one thing that is very certain is that by maintaining independent operations after the acquisition, Meizu will be able to obtain more resource support and can make better mobile phones, at least among domestic mobile phones. You can also see Meizu mobile phones.
Huang Zhang personally founded Meizu and sold it himself, just so that Meizu could survive better. It is not shameful to be sold, but living is more important!
As for whether Meizu wants to make Geely cars and machines, whether it wants to help Geely make mobile phones, whether it wants to help Geely make eco-systems, etc., these are not our concerns. Meizu has the ability and Geely has the funds, so doing this is a matter of course.
