On July 4, 2022, Xiaomi Group announced the launch of the imaging strategy upgrade, and released the first product of the imaging strategy upgrade-Xiaomi 12S series, which for the first time realized the original Leica imaging experience on mobile phones, with performance and The imaging experience is completely transformed.
Since launching the high-end strategy two years ago, Xiaomi is undergoing a transformation from performance leadership to experience priority. This imaging strategy upgrade is another key step in Xiaomi's high-end strategy.
In addition to the three high-end flagships Xiaomi 12S Ultra, Xiaomi 12S Pro, and Xiaomi 12S, this conference also launched Xiaomi’s first Dimensity platform flagship new product Xiaomi 12 Pro Dimensity Edition, as well as Xiaomi Mi Band 7 Pro and Xiaomi Book With new products such as Pro and Xiaomi Home WiFi router, the “mobile phone × AIoT” strategy continues to advance steadily.
It is reported that the professional imaging flagship Xiaomi 12S Ultra starts at 5,999 yuan, and will be sold for the first time at 10:00 on July 8; the high-performance imaging flagship Xiaomi 12S Pro starts at 4,699 yuan, and the Xiaomi 12S starts at 3,999 yuan, and will be sold on July 6 at 10 Click for first sale; Xiaomi Mi 12 Pro Dimensity Edition starts at 3,999 yuan and will be first sold at 10:00 on July 12; in addition, Xiaomi Mi Band 7 Pro is priced at 399 yuan, with a special first-release price of 379 yuan from July 4 to 7; Xiaomi Book Pro 2022 14-inch version starts at 5,899 yuan, and the 16-inch version starts at 6,499 yuan. Xiaomi HomeWiFi is priced at 1,499 yuan and will be sold for the first time on July 8.
