In February this year, the U.S. House of Representatives passed the 2022 "American Competition Act" with 222 votes in favor and 210 votes against; html In March , the U.S. Senate passed it with 68 votes in favor and 28 votes against. The American Competition Act of 2022, which has not yet been implemented.
The relationship between the bill and my country’s cross-border e-commerce
According to relevant information, one of the provisions in the bill involves an 800 US dollar tax exemption, which may directly target my country’s cross-border e-commerce packets exported to the United States. Specifically, sets more stringent conditions for "who can transport low-value goods into the United States without paying import taxes", specifically involving an 800 US dollar tax exemption, which will directly affect my country's cross-border e-commerce. market. It is understood that the individual value of direct mail small package products such as toys, 3C digital products, clothing, home furnishings, beauty, pets, gardening, etc. shipped from my country to the United States is basically less than 800 US dollars. If the bill is officially implemented, for the vast majority of Chinese cross-border sellers who directly mail small package products, cost increases are inevitable.
According to the bill, the United States will prevent "regions/countries with non-market economy status" from obtaining tax "minimum thresholds" to avoid "unfair" competition. The "minimum threshold" refers to the "Trade Facilitation and Trade Enforcement Act" stipulations that the total amount of imported goods by U.S. individuals does not exceed US$800, and they can enjoy the tax exemption policy.
Interception·Taxation
After the bill is officially implemented, my country's cross-border e-commerce companies will no longer be able to enjoy the qualification of "the total amount of goods imported into the United States does not exceed US$800 and is tax-free." Some industry insiders said that from now on, all packages sent from my country will be intercepted by U.S. Customs, and goods worth less than 800 US dollars may be taxed according to general trade tax standards.
my country's cross-border e-commerce is gaining momentum
Since the outbreak of the epidemic, with the dual support of global opportunities and domestic policies, my country's cross-border e-commerce has achieved counterattack development. Data shows that in 2020, my country's cross-border e-commerce has achieved counterattack development. The e-commerce market size exceeds 12 trillion, and it will reach 14.6 trillion last year, and the momentum is still growing. In 2021, the number of China's direct mail small package exports to the United States has surged to 771 million. The latest statistics from the U.S. Customs show that in the first quarter of this year, 165 million packages entered the United States via air freight in the "duty-free mode."
Under the policy suppression, where to go?
Differentiation, innovation, digital operation : enhances core competitiveness, builds brand awareness, deeply mines user consumption data, precipitated traffic and big data tracking analysis, forms a distinctive and differentiated product system, and increases the relationship between users and the brand. User stickiness.
Strengthen cross-border supply chain management : Cross-border logistics timeliness is also an important factor in user experience. Cross-border e-commerce companies should choose logistics suppliers from various aspects such as logistics costs, distribution efficiency, emergency response and handling, Qualified enterprises can choose overseas warehouse and other modes.
In short, no matter how the external environment changes, cross-border e-commerce companies must first examine themselves: if the company's survival space is completely dependent on the weak advantage from price under tax exemption, then this matter does not seem to be of much value. In any industry, a price war cannot last longer. Now, my country's cross-border e-commerce companies must reconsider what kind of overseas strategy they will use to continue to develop.
