The annual college entrance examination season has come to a successful end, and candidates have begun to choose their ideal schools and majors after checking their scores. Previously, the new open social platform Soul and Starbucks launched the "Soul Star College Entrance Examination Time Machine" activity to evoke users' memories of the college entrance examination in the form of answering questions and convey the warmth of youth.
As a social platform popular among young people, Soul is committed to creating diverse immersive social scenes. The "Soul Star College Entrance Examination Time Machine" activity is based on Soul's own product characteristics and co-created with Starbucks. All young people who have experienced the college entrance examination can use this activity to fuel the youth dreams of the candidates. It is reported that users who participated in the "Soul Star College Entrance Examination Time Machine" and ranked in the top 30 in answering questions received gifts from Starbucks. The event ran from June 8 to June 13, attracting nearly 1.5 million people to participate in the "College Entrance Examination".
Based on Starbucks’ “Buy One Admission Ticket, Get One Free” campaign, Soul has also innovatively created soul test questions to “test what kind of candidate you are” to lead users back to the “examination room.” After the user participates, they will be able to obtain the Soul App soul test results "Admittance Ticket" page. With this "Admission Ticket" page, users can enjoy the "Buy one, get one free" discount on designated drinks at 5,000+ Starbucks offline stores across the country, enjoying the same effect as the Admission Ticket for fresh candidates. This is the first time Starbucks has co-branded with a brand for its “Buy one, get one free” campaign, which focuses on Soul’s tens of millions of daily active users and the in-depth and effective communication between the platform and Generation Z.
As a platform with Generation Z as the main user, Soul is filled with discussions on various hot topics related to the college entrance examination during the college entrance examination season. Among them, the #gaokao# topic alone contains more than 1.05 million moments, attracting more than 52.59 million views in total. Browse. In the Soul site, there are more than 400 interest groups related to the college entrance examination. They have just come of age to cheer each other up, exchange ideas on how to deal with anxiety about the college entrance examination, and discuss preparations for various subjects and answer questions... The new generation takes the college entrance examination seriously in their own way. A major event in one's life.
Users on the platform are either preparing for the college entrance examination or reminiscing about the past. @小 Juchichiju came to Soul on his birthday to cheer for his college entrance examination, and wrote down the moment, "I am eighteen years old, prepare well for the college entrance examination, come on!" @海 Salt Fantasy went to Soul#2022 College Entrance Examination after the college entrance examination. The # topic read: "It started in the early autumn of 2019 and ended in the midsummer of 2022. This is the most exciting chapter in our hot youth." There is also a user @九梦子 who encouraged the candidates under the topic #高考了#: " After ten years of sharpening a sword, your strength is now revealed. May you use your dreams as horses and write flowers into flowers. "
Everyone, whether they are candidates or other users, has a passionate and positive attitude towards the college entrance examination. This Soul Star College Entrance Examination Time Machine event fulfills the original intention of Soul founder Zhang Lu to create the platform - to allow young people to freely express and publish their daily life and feelings without pressure. Through the sharing of college entrance examination experiences, users can The positive energy of youth is conveyed to each other, and everyone feels the warm atmosphere of the Soul platform. In the future, Soul will strengthen cooperation with more brands to build more novel and interesting interactive scenes for Generation Z, and enhance users’ sense of belonging and happiness. .
