Keywords: Cross-border e-commerce, Black Friday, Festival marketing
For cross-border e-commerce sellers and marketers, whether it is traditional holidays or various shopping festivals, film festivals, music festivals and other activities, festivals are a unique opportunity to connect with current and potential customers. Effective marketing strategies during the holidays can enhance brand image and increase sales.
1. Grasp the essence
Each type of festival has its own unique nature, and the festival marketing plan should reflect this. Marketing strategies during the holidays should have a theme that connects the brand to the spirit in an unforgettable way. Companies may sometimes want to launch cultural festivals as brand assets, such as music, arts and drama festivals. In this case, linking to the brand DNA is also important. For example, a spice brand could host an annual food festival.
2. Go to local
Many festivals are celebrated in streets, parks and communities. Local communities and organizations are involved to succeed. Festival marketing programs can work with local groups to achieve an effective on-site presence. Companies can sponsor them and place logos and promotional materials at festival events. These events can be mentioned in ads and digital content for greater appeal. Photos of the celebration can be used for further understanding.
3. Use Email Marketing
In the busy holiday season, whether customers are going out for business or catching up on holiday shopping, there is not much time dedicated to phone calls, face-to-face contact or physical mail. However, an email inbox is the information that each customer will view regularly. Businesses send shoppers various offers throughout the holiday season. That's why consumers often check emails during the holiday shopping season, hoping for the best price, and email can help them save money.
So, cross-border e-commerce sellers should focus on attracting your subscribers during the holidays and can send emails for brand promotions, sales or seasonal product lines. A simple email can encourage shoppers to spend, thus helping merchants get additional sales. SaleSmartly smart tools support large-scale mass emails and also have massive templates for different customer types to help cross-border e-commerce sellers easily carry out various marketing activities. SaleSmartly official website link: https://www.salesmartly.com/?source=tth-fm1101
4. Using competitions and promotions
festival is an excellent time for brands to carry out competitions and promotions. These events should be designed around the theme of the festival. For many consumers, festivals are a good time to shop. Because brand promotions will encourage them to buy things. A 2021 survey showed that 94% of respondents were excited about shopping during the holidays, compared with 80% last year. These categories include clothing, mobile phones, household appliances and electronics.
Festive marketing strategies should define business goals based on sales growth or other parameters. These promotions can be online or offline, depending on the target audience, and can be fixed-time offers, holiday discounts, combinations and gifts. It is crucial to launch such plans in time, which allows time to prepare and let consumers know what to buy.
5. Using online activities
Marketing strategies during festivals should also pay attention to online activities. Cross-border e-commerce sellers can create content to connect holidays to brands through keywords. The best way to celebrate can be suggested to consumers: from decorating a house to dressing to eating places, and so on.
brand social media posts can also convey the festive atmosphere through images and videos. Remember to include the only hashtag in your post.
Company website can be redesigned during the holidays to reflect the colors and icons of the holidays. As budgets allow, influential people can be attracted to spread holiday information, which can improve the discoverability of products and promotions.
6.Create a holiday calendar
When formulating a holiday marketing strategy, it is crucial to reserve enough time to execute activities and activities. After all, it’s a busy season for suppliers, customers and agents.
The best way to ensure everything goes well is to create a calendar of festival events. This should be part of the 2022 marketing strategy. The calendar should mention all festivals and events that appeal to the target audience. After the budget allocation of
, the specific activities and execution time should be explained. Brands can use analytics and holiday marketing plan templates to fine-tune strategies based on the previous year.
7. Encourage discussions
Whether through websites, blogs or social media accounts, cross-border e-commerce sellers now have multiple platforms to attract audiences. While companies can focus on interacting with consumers during the holidays, it is crucial to communicate with shoppers throughout the year. For example, merchants can post on Instagram and ask followers what they are most interested in during this holiday season. The team can then reply to user comments, providing personalized replies that the user remembers.
Whenever you interact with your followers, the team must respond to negative and positive comments. If the user posts negative information but the company does not respond, this will pass an error message to other followers and customers.
For brands, festivals are an excellent opportunity to create experiences that consumers love. These may be new properties created by ancient cultural festivals or brands. Marketing strategies during festivals should put consumer sentiment first. Through events, promotions and other activities, brands can remind consumers of their role in life, which will help increase customer engagement and loyalty. In conjunction with SaleSmartly, multi-channel chat and mass emails help merchants easily promote holiday marketing activities, intelligent chat robots improve team efficiency, effectively solve customer problems, and help brands increase sales and brand awareness during the festival.
