In recent years, Canada's Montreal has become a "mini Silicon Valley".
It not only attracted Google , Facebook , Microsoft and other giants to set up branches here, but also gathered more than 1,000 large and small technology companies.
These companies are distributed in all walks of life, and their strength cannot be underestimated.
Let’s put it this way, Montreal’s aviation company alone has monopolized half of the international small and medium-sized aircraft market.
In such a city, there is a seemingly inconspicuous company called MindGeek.
Their official website is very simple. A few paragraphs of text, a few photos, a few logos, that’s all people see. The services of company are also ordinary, which are the most common data analysis, development and maintenance of websites. At first glance, it is just an ordinary IT company, and even the locals have not heard of them. But you may not believe it. Pornhub, the learning website that makes you get up and exercise in the middle of the night, belongs to MindGeek. The "inside story" of was made public for the first time during the "non-consensual video" incident on Station P that made a lot of noise a few years ago. We also mentioned it in our article at the time. Just two days ago, bad reviewer saw news about MindGeek. The CEO of company and COO (Chief Operating Officer) resigned at the same time. It is said that the big boss behind the scenes is very dissatisfied with the current situation. When I thought that the matter was so important that it might affect my enlightenment knowledge base, I immediately went to check it out. Although I didn’t find out more details about this matter because the company was too mysterious, I accidentally dug up something else. . . , our relationship with MindGeek may be deeper. Friends who like exotic customs, you should be familiar with the logo in the picture below, right? is the No. 1 brand in P site, the brand you were looking at two days ago. What Reali** K*ngs, RedT**e, YouP**n and dozens of well-known European and American brands all belong to MindGeek. PS: In order to push normally, we have coded sensitive words. Are you shocked? It turns out that these European and American blockbusters we watch are all in the same family for a long time, right? However, it was not a business tycoon who created this empire, but an ordinary programmer . This matter starts from the last century. In the late 1990s, in a rental house in Balague, an action science film was being shot in full swing. At this time, the director received a call from the landlord, hoping that he would give another tenant (a young man) some food. The young man looked very bad, as if he was very hungry. This young man is called Fabian Thylmann and he is a programmer. During this period, Fabian worked day and night on coding, and finally made a set of "web page tracking tools". It can count what content and advertisements people click on on the web page, thereby earning commissions. The tool has been built. In order to test the effect, he also needs a website with large traffic. So adult websites became the best choice. It makes sense when you think about it, it’s human nature. If there was an adult website in the old days, it would also be a major traffic generator. I have to say that opportunities in life always come so suddenly. He found that the effect of placing pornographic advertisements on pornographic websites was ridiculously good. Soon, he began to cooperate with a large number of pornographic websites. In the early days of the Internet when there were no competitors, Rolls-Royce Phantom was launched within a few years. How can one win if he is not greedy? He decided to work on his own adult website. After buying a paid porn website, he converted it to free and doubled his profits in three months. figured out the industry routines, and Fabian completely started the acquisition path. Starting in 2006, he successively bought 3 adult websites. In 2010, we heard that PornHub and the parent company of Brazzer were selling the two labels. Fabian spent another 130 million US dollars to get the hard drive. . . (130 million is the reporter’s guess, Fabian’s response is very close) No matter how these companies operated before, after Fabian bought it, it became free movies + a small amount of paid content. You must know that in the past, everyone had to rent DVDs or go to paid websites to watch movies. but Fabian directly breaks the tradition and most of the content is free to watch! does not require registration or spending money, so it can go off the rails? The boys were so happy that they passed it on to ten and spread it to hundreds. More and more people, when they can't restrain their restlessness late at night, lift the quilt and skillfully open Fabian's website. Who still rents CDs and who still goes to paid websites? The porn industry was completely changed, and everyone began to call him the "Free Movie Man". Later, Fabian merged all assets into a company called Manwin. In 2011, Manwin became a partner of the old porn magazine "Playboy" and was responsible for managing its online entertainment services. In 2012, it acquired the label Di**tal Pl****ound, the same year it acquired Reali** K*ngs, and the following year it acquired RedT**e. At that time, Manwin’s website has 16 billion clicks every month. The only ones that can be ranked in front of him are giants such as , Facebook, , and Google. Although most of the content is free, some people have calculated that Fabian can make $100 million per year. Seeing this, do you have any questions about how you earn this money? . . First of all, some of it must come from paid videos, but you can’t just rely on this, right? How many people spend money to watch movies? I think this money mainly comes from selling advertisements. Fabian’s specialty is data statistics, and now it’s algorithms. analyzes your quirks based on your click history, can recommend movies that suit your taste, and can also push more targeted advertisements. Some friends may say, isn’t that what free stuff is all about—obtaining user information and then selling ads. pair. But the difference is that advertisements on adult websites have high click-through rates and conversion rates. This will attract a large number of parties to spend money on Fabian for advertising. I made 5 layers of mosaics for this picture ▼ This is not just a bad review. Zomato, a food delivery website in India, hired TrafficJunky to place ads. You must know that TrafficJunky specializes in helping people place ads on pornographic websites. Is it difficult to understand that food delivery is advertised on adult websites? Don’t tell me, Zomato is making big money this time. They polished the poster, such as adding some connotative copywriting and applying a little oil. . . is correct. In the dead of night, the food pictures on the 18-ban website, coupled with some strange elements, can also make everyone excited. . . In the end, the advertising effect of is very good. CPC (single click) cost is only 1.98 rupees, and the click-through rate is 0.22%. This number is as high as around Rs 20 in Google and Facebook ad systems. What does mean? Suppose you paid 1,000 yuan in advertising fees and 20 people clicked in. The CPC cost =1000/20=50 yuan/time, which means you spend an average of 50 yuan to buy one click. Regardless of other factors, the smaller the number, the happier Party A will be and the more they want to advertise with you. Since the advertising effect of adult websites is good, what Fabian has to do is to make the advertisements seen by more people. So he did whatever it took, even putting the company $100 million in debt, to acquire the website. The media calls him the King of Porn ▼ Buy the front foot, and then turn it to free, attracting clicks. Highlights. He made it free, not so that everyone could watch the film, but to lower the threshold and add a gimmick to let more people in. If one more person enters, he can make more money. Where in the world is there any “free movie watcher”? Pornhub introduction The first word is Free ▼ Relying on this routine, Fabian finally made its website reach 115 million visitors per day. How much advertising profit will there be? We can refer to Facebook. In January 2021, Facebook announced that it had 1.8 billion daily visitors and $84.2 billion in advertising revenue last year. Everyone does the math. The calculation of is definitely not accurate. It just needs to be a certain number. Back to the story. In 2013, Fabian suddenly issued an announcement announcing that it would sell its shares and withdraw from the industry. The negative review may be related to the previous accusation of tax evasion. After , Manwin changed its name to MindGeek. Judging from public information, MindGeek only bought three companies in 2015, and there have been no acquisitions since then. We don’t know whether is still following the previous profit model. But I think this model will not work now. The reason why such a large pornographic alliance can survive is not because of the high quality and attractiveness of their films. relies on content monopoly. Everyone chooses porn websites and adult movies on the market, and they are behind them all. It’s like there is only one rice factory in the world. No matter how much people dislike it, they can’t stop eating, right? They have advantages, but they cannot always be content with the status quo and not pay attention to content quality. Once there is another company that outputs very high-quality content, it will attract a large number of people who are already tired of it. You see the rise of OnlyFans is due to its focus on paid content and using quality to gain profits. If creators can get more commissions, they will have more incentive to produce higher-quality content, thereby attracting more users. has reached this point. If the website does not pay attention to content and does not engage in co-creation, sooner or later it will not be able to retain users. After the CEO and COO resigned a few days ago, MindGeek said that they would develop in the direction of giving priority to creators and making content profitable. is visible, they seem to have found the problem. Please give me a negative review. Times are different from the past. The new model has become an old routine and should have been abandoned long ago.
is a pair, it is also owned by MindGeek.
Don’t worry, that’s not all.
After this test, Fabian realized: pornography is the primary productive force!
Basically, if you want to take a look, you have to pay first.
As long as you get money in everything, no matter how restless your heart is, you will hesitate for a while. (mainly registration is also troublesome)
With the development of the Internet, watching movies online has gradually become mainstream, and the Manwin empire has grown bigger and bigger.
