In recent times, many Internet tycoons have cashed out and resigned, which has attracted people's attention. How is the Internet monopoly supported by capital that leaves no grass growing under the big tree and destroys the economic ecology?
For example, there are ten supermarkets in the town where you live. Everyone is from the same hometown. They each open their own canteen and supermarket, run a small business to earn a little money, and support the family with a meager income and still have no worries about food and clothing. , you won’t be hungry even if you don’t make a fortune, and your life will go on peacefully and ordinary day by day!
It’s a pity that the peaceful days were broken by you alone. You are a person with ambitions, ambitions, entrepreneurial dreams and passion. You want to make your own small supermarket stronger and bigger, and make it the largest or even the only one in the town. In a large supermarket, you find a very wealthy investor, and they hit it off immediately. The investor is willing to invest a huge sum of 30 million to help you build a large supermarket with a monopoly in the town, and then achieve your goal through a series of manipulations between capital and you!
1, high subsidies and price wars
The profits of supermarkets are not high. Assuming only 10% profit, if the product is promoted at 10% off, there will be basically no profit. In order to squeeze out other supermarkets in the town, you rely on With the strength of capital, 3 million yuan was allocated from the 30 million yuan investment to subsidize shopping customers and give them a 20% discount. As ordinary people shopping, they naturally tend to buy high-quality products at low prices, so in a short time, all the stores in the town were All the customers have been attracted, and all of them have become members of your supermarket, enjoying long-term price discounts!
The natural outcome was that the other supermarkets in the town did not have enough funds to support the price war, and became unprofitable with few customers. After a period of time, they could no longer survive. Three of them had their capital chains broken. They had no choice but to take the initiative to come to you to buy their supermarkets. You used 2 million to buy the first three bankrupt supermarkets for a total of 6 million!
2, low-price acquisition and exclusion
With the support of capital, you already have four supermarkets under your name, and you are already the strongest in the town. However, after a period of subsidy price war, three more supermarkets cannot sustain it. I had no choice but to take the initiative to come to you to acquire them to get out of trouble. But at this time, you relied on your absolute strength to put the other party in an unequal negotiation position. You reduced the price of these three supermarkets by 1 million, and each of them spent a total of 3 million to buy the third one. The three supermarkets approved were included in the package!
3, the situation of the other three supermarkets is quite special, because they are opened by locals in the town using self-built houses at home, and there is no pressure on rent, so they can last longer, but after a period of time, these three supermarkets They also felt that it would be unprofitable and boring to continue to operate, so they simply closed the supermarket and switched to other industries. One family even rented the supermarket directly to others to do other businesses, while they themselves became a lessor to collect monthly income. Rent is even easier!
4, from now on, all the ten different supermarkets in the town have been "annihilated" and transferred to you alone. No one in the town can compete with you anymore, and the largest monopoly supermarket in the town has been formed!
5, it’s time for you to start profit-cutting leeks. Since you have a monopoly in the town, you directly raise the price of the goods by 30%. Customers have no choice but to buy from you at a high price, and you You also signed a sole-stocking contract with the supplier. People in the town couldn't find suppliers if they wanted to open another supermarket, so there was no chance for competitors to survive and develop. You became the most famous and famous person in the town. The entrepreneur has also become the most handsome boy on the street!
6, then you continue to integrate. Due to the large shipment volume, all the delivery drivers in the town have to join your name to have enough business. You integrate all the delivery drivers in the town and give them enough orders. For work, you charge them 10% commission, and the final cost is borne by the consumer. Drivers can also have jobs with a monthly income of over 10,000 yuan, so they are happy to do it, and they happily flock to it. Everyone is happy!
At this point, your small goal in life has been achieved. Whenever you walk on the street and look at your huge industrial cluster on the street, you are full of confidence and say to yourself with a grateful heart: Life is so wonderful!
